Kusumitha VasantH
Why one should attend
trade shows like
ISE , NAMM ,
and Palm Expo India
Before we get into the reasons why one should attend shows like ISE , the NAMM Show and Palm Expo India , let us first understand what goes on in a trade show . A trade show is an event where companies show and sell their products and services focused on one particular industry , in our case , the music industry . It is considered a very effective alternative way to market one ’ s business and spread and gain knowledge about the products and services . Basically , it ’ s a one-stop destination for all the latest cutting-edge technology . Of course , different shows add their spin to it and make it more colourful and attractive both to the customers as well as the business owners .
So , why should you attend these trading shows ? Let us take three of the leading trading shows to get an understanding .
The first one is the ISE or the Integrated System Europe . A show that debuted in Barcelona , ISE displays the newest tech toys for the likes of videographers and lighting specialists . We all know that the main oil required to run their machine is their equipment and gear for recordings , lighting , and video production . They usually have over 800 exhibitors and an equally large number of visitors .
The Score
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