RSOUVIK CHAKRABORTY
ARTIST OF THE MONTH
itviz
Ritviz, the entire nation is drooling on " Udd Gaye ", did you expect this kind of a response? How did you come up with this after YUV? The nation wants to know what were you tripping on, when you came up with a groove that could rise up heads like it ' s an anthem.
YUV will always be my most intricate piece of work, I thoroughly pride myself on that EP and I feel like it’ s always going to be hard to beat that one. After YUV, I was really keen to experiment with my own vocals and so I started working on the next album.“ Udd Gaye” is the first single from that album and rest of the songs will also see me experimenting very extensively with my own vocals. So naturally I was really nervous about releasing“ Udd Gaye” and I genuinely had no idea what to expect! I feel like I’ m as surprised as anybody else by the response it has received!
How did Udd Gaye happen; tell us about the collaboration with Bacardi and AIB?
I had been working on my new album for almost a year, when we heard about Bacardi House Party Sessions. We thought it would be good idea to send in“ Udd Gaye” so we did, and they loved it instantly. From there on, things moved pretty quickly – along with the guys from CATNIP we decided on a music video concept, within a couple of week’ s time it was shot and another week later the video was ready to be released! I have to mention Tanmay & Udyan( Nucleya) over here, they ' re both such amazing people and their support has been heartwarming! The fact that they ' ve joined hands, and along with Bacardi are investing in up & coming talent is such a beautiful thing. Being a part of Bacardi House Party Sessions was a huge turning point in my career and I owe a big one to both of them for believing in me.
How do you think the internet helped in tapping the potentials of the independent music producers of our times?
It’ s definitely made it a lot easier to put out your music and showcase it to the world. But at the same time, it’ s reduced the chances of discovery due to the
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