RSOUVIK CHAKRABORTY
ARTIST OF THE MONTH
itviz
Ritviz , the entire nation is drooling on " Udd Gaye ", did you expect this kind of a response ? How did you come up with this after YUV ? The nation wants to know what were you tripping on , when you came up with a groove that could rise up heads like it ' s an anthem .
YUV will always be my most intricate piece of work , I thoroughly pride myself on that EP and I feel like it ’ s always going to be hard to beat that one . After YUV , I was really keen to experiment with my own vocals and so I started working on the next album . “ Udd Gaye ” is the first single from that album and rest of the songs will also see me experimenting very extensively with my own vocals . So naturally I was really nervous about releasing “ Udd Gaye ” and I genuinely had no idea what to expect ! I feel like I ’ m as surprised as anybody else by the response it has received !
How did Udd Gaye happen ; tell us about the collaboration with Bacardi and AIB ?
I had been working on my new album for almost a year , when we heard about Bacardi House Party Sessions . We thought it would be good idea to send in “ Udd Gaye ” so we did , and they loved it instantly . From there on , things moved pretty quickly – along with the guys from CATNIP we decided on a music video concept , within a couple of week ’ s time it was shot and another week later the video was ready to be released ! I have to mention Tanmay & Udyan ( Nucleya ) over here , they ' re both such amazing people and their support has been heartwarming ! The fact that they ' ve joined hands , and along with Bacardi are investing in up & coming talent is such a beautiful thing . Being a part of Bacardi House Party Sessions was a huge turning point in my career and I owe a big one to both of them for believing in me .
How do you think the internet helped in tapping the potentials of the independent music producers of our times ?
It ’ s definitely made it a lot easier to put out your music and showcase it to the world . But at the same time , it ’ s reduced the chances of discovery due to the
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