everyone and makes sure things go smoothly and as planned.
It is a really stressful and tough job but he makes it look easy
and is always smiling. Priyanka Bhambhani is the newest
addition to our family. She handles our PR and a number
of other things as a part of the team of Kurian & Co Talent
Management. I don’t think we have ever seen someone so well
planned and organized. She has everything so well planned
out. It becomes so much easier for us having Priyanka plan,
schedule and execute everything that comes our way. She is
constantly sending us reminders and updates on everything
that needs to be done. She is so passionate about everything
she does. You can tell that her passion comes straight from her
heart. We feel blessed and fortunate to have such wonderful
people in our lives!
Retaining the essence of pop music while blindly being labeled as
a "sellout"
Samar Puri - All four of us have always been interested in
Pop music right from the start. Having said that, we grew up
listening to all kinds of other genres as well. We each have
rather different influences in music. While composing, we try
to blend in all four of our ideas into one song. We don’t release
a song unless each of us is satisfied. Yes, we make Pop/Rock
music but we always make music that we enjoy and that we
believe in. That’s the reason why we are taking it slow but
doing only things that make us happy.
With over 3M subscribers, please elaborate on the challenges you
have faced while garnering the interest of a virtual audience. And
some gyaan to the newbies!
Sanam Puri - While we started off, we had no clue how to
do any of this. We learnt as we went along. I think the most
important thing is to just start doing things. That itself is a big
learning experience. You will face challenges all along. But the
idea is to be creative, work hard and think of ways to overcome
each challenge one step at a time. I remember when we released
our first few videos we sat for days on Facebook, sending links
to all our family and friends. After that we would check with
them again to see if they actually watched the video and would
take feedback from everyone to make the next audio and video
better. The best gyaan would be to keep things simple, work
hard and be consistent. Everything else will follow.
Lessons learnt the hard way
Keshav Dhanraj - When we first formed our band. We won a
3-year recording contract with Times Music. At first, we were
really excited, with so many expectations. Being signed to a big
music label seemed too good to be true. We managed to record
our first album, which was released by Times Music. However,
after that, everything went south. We had shot 2 music videos,
which were released on YouTube. Those 3 years with Times
Music taught us a lot about the entertainment industry and
also made us stronger as a band. There were so many ups and
downs during that time. We had no idea who to rely on and who
to trust. After the management at Times Music changed, we
went to meet the new CEO. He was brutally honest with us. He
made us understand that a music label is only equipped to sell
and distribute our music. Whatever else was promised to us by
their predecessors, were only false promises. He encouraged
us to go out and find a manager before we do anything else.
Those 3 years with times music taught us a whole lot and
made us understand that there are no short cuts. Since then
we decided to do everything on our own, so we didn’t have to
rely on anyone else. After meeting Ben Thomas, we felt strong
and confident to go through this journey together. There will
always be ups and downs, the important thing is that we go
through them together.
SANAM consists of Sanam Puri (Vocals), Samar Puri (Guitar), Venky S (Bass Guitar), and
Keshav Dhanraj (Drums and Percussion).
The
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