HOW THE RAGHAV
RAGHAV MEATTLE- LEAD- BIG INDIE BANG
MEATTLE-LED BIG INDIE BANG IS RETHINKING INDIAN INDIE
Having emerged as one of the most recognisable and adored names in indie , Raghav Meattle is now setting his sights on giving back to the scene . At the helm of Big Indie Bang , a platform built to cater to the country ’ s unique indie landscape , he hopes to draw upon the endless streams of untapped talent bristling right under our noses , and set it free to do it ' s thing .
In tandem with Gaurav Wadhwa , CEO & Founder of BGBNG Music ( the driving force behind Big Indie Bang ), Meattle operates from the belief that indie music is the future . During the lockdown , he interacted with over 600 artists during the lockdown via Instagram live , Raghav was able to zero in on their most emphatic obstacles .
Held back by insufficient funding and resources , independent artists are left to home-produce music and leverage private social media - which doesn ’ t do in terms of reach , popularity or revenue . Exceptionally good music is left unnoticed due to insufficient recording experience and marketing support , leaving talent to languish in obscurity .
Big Indie Bang seeks to correct the imbalance by giving artists the right mentorship , tools and marketing support to take them beyond their core fans and niches . To quote Raghav , “ We want to get behind young artists creating fresh sounds .”
The eventual aim is to brand , produce and present indie music as a legitimate alternative to Bollywood music , as mainstream but with a different intentions and aesthetics . The label ’ s ( and Raghav ’ s ) dedication to uniqueness is steadfast : “ Right from making collaborations happen , video narratives , sounds etc - I ' ve been doing this for very long and have a deep understanding of what ' s truly Indie . We ' d like to stay away from manufactured music , formulaic stuff !”
This is largely a function of their highly specific approaches to each artist on their roster . For example , their first release Khoye Se by SHOR did come with an expertly produced music video . But Raghav believes there ’ s more to it than traditional accompaniments . Youtube ads don ’ t do much in a landscape already dominated by star-spangled names ,
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