SHREYA BOSE so Raghav and his cohorts took to other avenues .
By pairing up with an Instagram travel blogger on a giveaway to anyone creating a reel using Khoya Se , the track gained considerable traction . Over 350 reels popped up , and the song gained more eyeballs and ears than it would have on more saturated platforms . Additionally , it let people write their own stories around the song .
Sounds ambitious ? Well , Wadhwa is certainly painting a grand picture , “ with a 360 push any artist can become mainstream . It ’ s all about sampling to the right set of consumers . There ’ s untapped potential for what we call niche artists . There should be no small , large , niche , commercial in art .” However , with Meattle ’ s on-ground experience and Gaurav Wadhwa ’ s industry smarts , it ’ s safe to assume that the pair know what they are doing .
Gaurav Wadhwa- CEO & Founder- BGBNG Music
If the numbers are anything to go by , Big Indie Bang is off to a promising start . Only 5 releases old , the platform has generated over 2.5 million streams on streaming services , and over 3 Million views on Youtube through diverse marketing activities . Apart from the success of Khoya Se , Ramayana by Akshay The One trended at # 34 on YouTube with over 120,000 organic views on Day 1 .
However , Raghav and Gaurav ( CEO of Big Bang Music ) are looking beyond stats to focus on community . “ The dream is to create a community / family of artists who are self-sustained and constantly collaborating with each other . We want to build an ecosystem that builds on each other ' s strengths . It can be really lonely being an independent artist , and we want to give them the right tools to be able to scale .”, says Raghav .
Raring to go , the label puts her back into “ talented artists who have the ability to blow up and make them reach audiences beyond their core fans . The idea is to sample the music to as many people and hopefully , change the definition of what ' s considered commercial in our country .” And there ’ s plenty to look forward to . Big Indie Bang is en route to at least 6 or 7 more releases this year , with ongoing projects involving Sanjeeta Bhattacharya , Hanita Bhambri and a slew of hiphop artists .
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