Annual Revenue & Expansion plans
They have clocked revenue of Rs. 1 Crore in the first 7 months
and have open opportunities of an additional Rs. 1.5 Crore.
Though Happydemic is launched in Mumbai, but they have
done their first few performances in Delhi and Bangalore
as well. Their goal is to start in Delhi and Bangalore shortly
because these 2 places have phenomenal potential. In early
2018, Happydemic will look at 3 - 5 other cities in India, by that
point of time; they would like to have established a very good
presence in Mumbai, Delhi and Bangalore.
Strategies while acquiring clients
Their strategy to actually acquire clients has been Business –
Business – Customers (B-B-C) but more importantly they want
masses to know about what happydemic is through word of
mouth. Their talent is fantastic and have a very systematic
and transparent manner in which we deploy our artists. A
customer gets immense sense of relief when he actually knows
that it is a platform (a) that is transparent and (b) the talent is
completely vetted. They vet their talent by their talent hunters
or their coaches where they look at different parameters that
would be voice quality, performance and presence. They make
sure that all of them are matched well.
Happydemic believes that if you have great talent and you have
curated them well, you have mentored them well, they are
ought to get a good audience.
Work life balance & biggest challenge
Radhika Says -
There are 24 hours in a day and I like to plan everything well in
advance. From kitchen menu to meetings of the day, everything
is planned and I make sure that I stick to a schedule. I actually
imagine my entire day and figure out whether it is practical
for me to fit in the kind of things and if not, then I prioritize it
accordingly. From kitchen menu to meetings, chat with kids’
extracurricular activities, car pool, or even a date with Shaan.
Everything is planned! I have to-do notes all over my cabin (in
the office) and on the fridge (in my kitchen). The only thing that
I have stopped doing is, go to “show your face” kind of parties.
I really don't have time to socialize and the time that I have, I
rather spend it with close family and friends.
The toughest challenge I’ve faced as a woman entrepreneur was
in maintaining a balance between home and work. I have been
fortunate enough not to have major hurdles where running
a business is concerned, because I’ve been from a business
background, I know how a business works. Even staying at
home and running the house was also equally tough because
Shaan was travelling, I have two kids, I have a mother-in-law,
and there was a whole balance between Shaan’s hectic schedule
and house schedule. But I think the toughest thing that I’ve
probably ever faced is a dilemma within me, whether I’m doing
enough for home or enough for office. But I think that will
constantly happen and I will have to constantly learn to face it.
I’ve had tremendous meltdowns in the past, but I’ve learned.
Shaan’s goodwill actually made it so much easier; he’s actually
made a blueprint for Happydemic’s success. Topped with
Amar’s support where the numbers are concerne