About Happydemic and idea behind its inception Business Model & value offerings at Happydemic
Happydemic is a platform that aims to bridge the gap between
an artiste and the audiences. They position themselves as
“live entertainment experts” and strongly believe that a
party is not a party if it's not live! They want to bring live
entertainment to everyone's doorsteps and bust the myths
around live entertainment, about it being very elaborate
process/ Space consuming/ too expensive, etc. They have adopted the B2B2C model in which their clients are
typically corporate , restaurants , clubs, professional firms
such as Big Four, Law firms , Families and Individuals...
Happydemic's essence is spreading happiness within the artist
community by connecting them to the right audience, Shaan
used to host lot of reality shows initially and then he moved on
to judging them, and there were exceptional talents on these
platforms. All the reality shows have a whole lot of rounds
and you have over hundred exceptional talents coming in but
finally there's one winner. So the idea behind Happydemic
was to actually help the other 99. A lot of these kids leave
their cities, their villages and come to Mumbai to pursue this
dream of music, and like we all know how expensive as a city
Mumbai is, they have talent but nowhere to perform so the
spirit of Happydemic came from there, that Happydemic is an
entertainment portal wanted to be that gust of wind beneath
their wings to help them get work and to connect their
exceptional talent with honourable audiences.
An epidemic of happiness, thus Happydemic.
Revenue model is typically for the live experiences that they
create for these clients and they have also created very unique
and world class products such as Songstruck, Thank God It's
Monday, Corporates have Talent and many others. The goal
has been to create business impact through live music and
experiences. At a family and individual level; they are offering
Songstruck and other live experiences.
Additionally they also offer premium services to artists
(another source of revenue.
Number of registered artist along with their pricing Points
As of now Happydemic has around 300 + Verified Artists & 600
+ Registered Artists with them.
This ratio increases every day.
The pricing point depends on whether there is a solo
performer, Band performance duration and other parameters.
Songstruck as a product is around Rs. 5000-10000. Other
products for 1-2 hour performances range from Rs.35000
onwards. The goal is to make high quality experiences
affordable to everyone.
They have also started a Systematic Engagement Plan or
Systematic Experience Plan where a corporate, business or a
family can gift or consume performances on a regular monthly
basis versus an adhoc way of doing things.
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Score Magazine
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