The Score Magazine - Archive Feb-Mar 2017 issue! | Page 26

About Happydemic and idea behind its inception Business Model & value offerings at Happydemic Happydemic is a platform that aims to bridge the gap between an artiste and the audiences. They position themselves as “live entertainment experts” and strongly believe that a party is not a party if it's not live! They want to bring live entertainment to everyone's doorsteps and bust the myths around live entertainment, about it being very elaborate process/ Space consuming/ too expensive, etc. They have adopted the B2B2C model in which their clients are typically corporate , restaurants , clubs, professional firms such as Big Four, Law firms , Families and Individuals... Happydemic's essence is spreading happiness within the artist community by connecting them to the right audience, Shaan used to host lot of reality shows initially and then he moved on to judging them, and there were exceptional talents on these platforms. All the reality shows have a whole lot of rounds and you have over hundred exceptional talents coming in but finally there's one winner. So the idea behind Happydemic was to actually help the other 99. A lot of these kids leave their cities, their villages and come to Mumbai to pursue this dream of music, and like we all know how expensive as a city Mumbai is, they have talent but nowhere to perform so the spirit of Happydemic came from there, that Happydemic is an entertainment portal wanted to be that gust of wind beneath their wings to help them get work and to connect their exceptional talent with honourable audiences. An epidemic of happiness, thus Happydemic. Revenue model is typically for the live experiences that they create for these clients and they have also created very unique and world class products such as Songstruck, Thank God It's Monday, Corporates have Talent and many others. The goal has been to create business impact through live music and experiences. At a family and individual level; they are offering Songstruck and other live experiences. Additionally they also offer premium services to artists (another source of revenue. Number of registered artist along with their pricing Points As of now Happydemic has around 300 + Verified Artists & 600 + Registered Artists with them. This ratio increases every day. The pricing point depends on whether there is a solo performer, Band performance duration and other parameters. Songstruck as a product is around Rs. 5000-10000. Other products for 1-2 hour performances range from Rs.35000 onwards. The goal is to make high quality experiences affordable to everyone. They have also started a Systematic Engagement Plan or Systematic Experience Plan where a corporate, business or a family can gift or consume performances on a regular monthly basis versus an adhoc way of doing things. 24 The Score Magazine www.thescoremagazine.com