The Score Magazine - Archive Aug-Sept 2016 issue! | Page 45

Willroth added: “Dubai and Prolight + Sound Middle East is the perfect trading place for our activities in the Middle East and Africa. In this rapidly growing region we are, of course, at the right place with our professional PA technology as well as modern stage and event technology.” Other big names signing on early at Prolight + Sound Middle East 2016 include Adam Hall, one of the world’s top 25 manufacturers in professional events technology, while Martin Professional, a supplier of stage lighting and effects fixtures, and Sennheiser, which produces consumer and professional audio electronics, are on-board as Founding Partners. Alexander Pietschmann, CEO of Adam Hall Group, said the company is enjoying strong demand for its event technology in the Middle East: “Due to our worldwide success for more than 35 years, the Middle East demand in the retail, installation, rental, live sound, leisure and sports industries are increasing rapidly,” said Pietschmann. “We’re going to introduce at Prolight + Sound Middle East the full range of our various brands, stage equipment and cables, since we’re facing increasing demands from the Middle East and Africa. We expect business growth of 15 to 18 per cent in the new fiscal year in this region.” Prolight + Sound Middle East 2016 will include several special features, such as Stage On, an outdoor live demonstration area for PA and AV systems; and Music Corner, a specialised area dedicated to musical instruments and DJ equipment. Other exhibitors confirming their participation at the annual showcase include NEXT–proaudio from Portugal; US- headquartered Samson Technologies; Bosch, and PAN Beam. Ahmed Pauwels, CEO of Messe Frankfurt Middle East, the organiser of Prolight + Sound Middle East, said: “In addition to urban centres such as Dubai, Abu Dhabi, Riyadh, Jeddah, Doha and Kuwait, the demand for audio visual and entertainment solutions spans the wider Middle East, which is one of the more exciting markets in the world today. “With the region holding out immense potential to become a leading market for audio visual and entertainment equipment, Prolight + Sound Middle East brings together leading international players and their range of products under one roof to enable easy access for regional trade buyers,” he added. Prolight + Sound Middle East is the fifth instalment of the international network of Prolight + Sound events worldwide, and is co-located with Light Middle East 2016, the region’s dedicated exhibition, conference, and awards for lighting design and technology. More information is available at: www.prolightsoundme.com. The Score Magazine www.thescoremagazine.com 43