Willroth added: “Dubai and Prolight + Sound Middle East is
the perfect trading place for our activities in the Middle East
and Africa. In this rapidly growing region we are, of course, at
the right place with our professional PA technology as well as
modern stage and event technology.”
Other big names signing on early at Prolight + Sound Middle
East 2016 include Adam Hall, one of the world’s top 25
manufacturers in professional events technology, while Martin
Professional, a supplier of stage lighting and effects fixtures,
and Sennheiser, which produces consumer and professional
audio electronics, are on-board as Founding Partners.
Alexander Pietschmann, CEO of Adam Hall Group, said the
company is enjoying strong demand for its event technology in
the Middle East: “Due to our worldwide success for more than
35 years, the Middle East demand in the retail, installation,
rental, live sound, leisure and sports industries are increasing
rapidly,” said Pietschmann.
“We’re going to introduce at Prolight + Sound Middle East the
full range of our various brands, stage equipment and cables,
since we’re facing increasing demands from the Middle East
and Africa. We expect business growth of 15 to 18 per cent in
the new fiscal year in this region.”
Prolight + Sound Middle East 2016 will include several special
features, such as Stage On, an outdoor live demonstration area
for PA and AV systems; and Music Corner, a specialised area
dedicated to musical instruments and DJ equipment.
Other exhibitors confirming their participation at the
annual showcase include NEXT–proaudio from Portugal; US-
headquartered Samson Technologies; Bosch, and PAN Beam.
Ahmed Pauwels, CEO of Messe Frankfurt Middle East, the
organiser of Prolight + Sound Middle East, said: “In addition to
urban centres such as Dubai, Abu Dhabi, Riyadh, Jeddah, Doha
and Kuwait, the demand for audio visual and entertainment
solutions spans the wider Middle East, which is one of the more
exciting markets in the world today.
“With the region holding out immense potential to become a
leading market for audio visual and entertainment equipment,
Prolight + Sound Middle East brings together leading
international players and their range of products under one
roof to enable easy access for regional trade buyers,” he added.
Prolight + Sound Middle East is the fifth instalment of the
international network of Prolight + Sound events worldwide,
and is co-located with Light Middle East 2016, the region’s
dedicated exhibition, conference, and awards for lighting
design and technology.
More information is available at: www.prolightsoundme.com.
The
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