Key sectors provide big boost for Middle East professional audio visual and entertainment market
World’s leading suppliers of event technology and related equipment turn to Prolight + Middle East 2016
Key sectors are providing a big boost for the Middle East’s
professional audio visual and entertainment market, with
the world’s leading suppliers of event technology and related
equipment lining up to take part in the region’s specialist
industry trade show in Dubai this year. This will come as good news to the 80-plus exhibitors from
more than 10 countries at the inaugural edition of Prolight +
Sound Middle East, whichruns from 31 October – 2 November
2016 at the Dubai International Convention and Exhibition
Centre.
Research gathered by Messe Frankfurt Middle East, the
organiser of Prolight + Sound Middle East 2016, indicates that
industries such as hospitality, retail, education, and MICE
(Meetings, Incentives, Conferences, Exhibitions), present
ample opportunities for the AV and entertainment market,
and major players are responding. The three-day event is the Middle East’s premier international
trade and networking event dedicated to technologies
and services for the entertainment, events, creation and
media industries, and has attracted several industry
heavyweightssuch as Monacor International, A German
manufacturer of PA, stage and event technology.
According to Messe Frankfurt, the Gulf Cooperation Council
(GCC) alone has 1,559 hotels, 142 shopping malls, and 245
exhibitions, all of which require the latest professional AV
technologies and services to enhance the visitor experience,
whether for festivals, special events, and corporate functions,
or for night clubs, concerts, restaurants and shops. Monacor will showcase its three brands, Monacor, IMG
Stageline, and JTS, and will launch its DMIX-20 mixer. “The
digital mixer DMIX-20 from IMG Stageline impresses with
an intuitive operating concept of the well thought-out user
surface,” said Marco Willroth, Executive Managing Director
at Monacor International.
The Gulf is also home to 99,321 mosques, which translates to
regular upgrades of PA (public address) systems to the latest
digital models for broadcasting daily prayers, while the 34,302
educational institutionsdotted across the region is also a big
market for integrated AV systems. “Due to the compact design, it’s ideally suited for applications
on smaller to medium-sized stages and for home studios. The
device quickly impresses musicians, DJs and live sound
mixers, and combined with an external router, it allows for
convenient operation via iPad using a network connection.”
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