The Score Magazine - Archive Aug-Sept 2016 issue! | Page 44

Key sectors provide big boost for Middle East professional audio visual and entertainment market World’s leading suppliers of event technology and related equipment turn to Prolight + Middle East 2016 Key sectors are providing a big boost for the Middle East’s professional audio visual and entertainment market, with the world’s leading suppliers of event technology and related equipment lining up to take part in the region’s specialist industry trade show in Dubai this year. This will come as good news to the 80-plus exhibitors from more than 10 countries at the inaugural edition of Prolight + Sound Middle East, whichruns from 31 October – 2 November 2016 at the Dubai International Convention and Exhibition Centre. Research gathered by Messe Frankfurt Middle East, the organiser of Prolight + Sound Middle East 2016, indicates that industries such as hospitality, retail, education, and MICE (Meetings, Incentives, Conferences, Exhibitions), present ample opportunities for the AV and entertainment market, and major players are responding. The three-day event is the Middle East’s premier international trade and networking event dedicated to technologies and services for the entertainment, events, creation and media industries, and has attracted several industry heavyweightssuch as Monacor International, A German manufacturer of PA, stage and event technology. According to Messe Frankfurt, the Gulf Cooperation Council (GCC) alone has 1,559 hotels, 142 shopping malls, and 245 exhibitions, all of which require the latest professional AV technologies and services to enhance the visitor experience, whether for festivals, special events, and corporate functions, or for night clubs, concerts, restaurants and shops. Monacor will showcase its three brands, Monacor, IMG Stageline, and JTS, and will launch its DMIX-20 mixer. “The digital mixer DMIX-20 from IMG Stageline impresses with an intuitive operating concept of the well thought-out user surface,” said Marco Willroth, Executive Managing Director at Monacor International. The Gulf is also home to 99,321 mosques, which translates to regular upgrades of PA (public address) systems to the latest digital models for broadcasting daily prayers, while the 34,302 educational institutionsdotted across the region is also a big market for integrated AV systems. “Due to the compact design, it’s ideally suited for applications on smaller to medium-sized stages and for home studios. The device quickly impresses musicians, DJs and live sound mixers, and combined with an external router, it allows for convenient operation via iPad using a network connection.” 42 The Score Magazine www.thescoremagazine.com