The Score Magazine April 2022 issue | Page 48

AVIXA is also organising the AV Experience Zone , also in Hall 5 . Featuring Spanishlanguage content showcasing cutting-edge AV solutions and the latest trends within the industry , different sessions will be held for targeted vertical market audiences , professional technicians and students .
Also focusing on students , AV Career Day returns to ISE on 11 May . Organised by AVIXA , CEDIA and ISE , this year ’ s event will see participants come together in the Projection Dome to enjoy panel sessions and presentations before heading out on guided showfloor tours and finishing with networking drinks .
Show features and experiences
Also sure to impress visitors on each day of the show , the ISE
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Sound Xperience will take place at the Eventos Filmax Cinema Gran Via complex , a few hundred metres away from Hall 5 . The cinema will host a number of uniquely configured audio spaces allowing leading audio brands , including Martin Audio , L-Acoustics and Adamson , to present a realistic representation of their latest technologies . Equipped with the latest Dolby digital cinema surround sound processors and high-end Barco projectors , the rooms range from in size from large-scale spaces to more intimate venues .
For those interested in the worlds of audio and live events , the Live Events Arena in Hall 7 has been specially created to augment the visitor experience . As well as the latest solutions for the sector , the arena stage will host 15-minute product demonstrations to provide a more detailed understanding of the latest technologies . A dedicated networking space will also be available .
Visitors looking to unearth new technology and identify opportunities for collaboration should head to the Discovery Zone in Congress Square . Featuring exhibitors including DronePixel by Ehang , Convergent Design , StreamIt , Imago , PlaceOS and more , the Discovery Zone will host everything from young ground-breaking companies to prestigious PLCs . Congress Square will also be the location of pavilions organised by Barcelona City Council and the government of Catalonia , hosting local and regional exhibitors .
Making its debut in Hall 6 at ISE 2022 will be the Retail Experience / Digital Signage Avenue . This multi-application show floor feature will bring together and present a selection of the world ’ s leading digital signage and DooH technologies . Visitors will be able to experience state-of-the art digital signage in action and find out how it is being used extensively for advertising and information delivery .
Lounges
A number of lounges will be situated throughout the show . In Hall 2 , ISE will host a dedicated Influencer Lounge where social media influencers will interact with exhibitors and create and post showrelated content . Facilities will include a podcast studio , photobooth , meeting areas and a live Twitter wall .
Also new for this year , Women in Live Music ( WILM ) will host a lounge in Hall 7 as part of an ISE-supported initiative to encourage more women to visit the show and to join the AV industry . WILM will be joined by representatives from Women in Lighting . Malle Kaas , founder and CEO of WILM , says : “ We hope to encourage more women to come to the show by offering them a ‘ safe space ’ where they can hang out and connect with other women . But I also hope that both exhibitors and male guests will visit the lounge and learn more about the industry from a woman ’ s perspective .”