What We Have Achieved Since Launch
Since our December launch , we ' ve enhanced our tracking capabilities to include more audiences , segments , and Google Analytics events , to help us better identify segmented audiences and gather data on touchpoints throughout each individual ' s customized user journey .
• The Market Research & Insights ( MR & I ) team will conduct assessments for SpectrumReach . com , and their findings will be presented during monthly KPI readout meetings ..
In addition to implementing enhanced tracking capabilities , functionalities , and new strategies , the teams working on this have prioritized " fast follow " projects , which include several development tasks intended to boost overall site growth and support the development of our minimum viable product . The continuation of this work will further assist in increasing the number of highly qualified leads .
Latest Updates : Elements of ongoing evolution and performance success .
• 62 landing pages published
• New site search functionality
• Tracking enhancements for quiz feature
• New category page types created
• Newsletter sign-up block
• Form improvements
• Chatbot personalization with AI
• New modals for video
• Industry navigation changes
We Invite You to Share Your Ideas with Our Team !
While we are pleased with our results , we know that the work doesn ’ t stop here . We are committed to ongoing strategic planning and continuous improvement to ensure that our website remains at the forefront of the digital landscape , providing our users with the best possible online experience . Be on the lookout for updates as our website evolution continues .
Immediate Questions ? Please reach out to Amanda Aussieker .