The Pulse 2023 04.14.23 | Page 21

A weekly look at creative wins that helped our clients deliver the right message when they needed it most .

Password : kernel
Client : Space Intel Region : Ohio River Division : Central
Sales , Field Marketing , and Kernel team up for the win ! The New Albany Business Chamber meeting allowed Field Marketing Manager Ebru Burroughs and AE Joan Hronec to present how Spectrum Reach could target clients with the right message across multiple screens . In attendance were the owners of Space Intel , a company that allows business owners to service their equipment remotely . They were impressed and wanted to partner with Spectrum Reach right away . They needed creative , so Kernel got the ball rolling . The challenge was showing Space Intel ’ s program functioning without showing the private business information of their clients . The solution ? They created a mock business within their program , then Kernel recorded a digital walk-through of the process and incorporated that video into the commercial . Producer Derek Barkley , Senior Editor Jason Hency , and Senior PAM Trish Kobbeman delivered a great spot that really demonstrates what this client offers business owners .

CORE SUPPORTED : $ 26,000 / Key Account

WAYMARK CLIENT CODE : KERNELVIP

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