technologies is crucial but not at the expense of investing in people . At PPS , we recognise the transformative power of education in preparing individuals to thrive in an AI-driven world .
As South Africa ’ s only financial services provider exclusively for graduate professionals , PPS is uniquely positioned to lead this digital transformation . Through our PPS Academy , we offer specialised training in digital skills , equipping employees , advisers and members to excel in their current and future jobs .
Many might recall the milk trucks delivering milk to homes during the 1970s and 1980s . Those who remember that will probably remember seeing them while on their bicycles delivering newspapers to those same houses early in the morning .
The milk delivery service disappeared but interestingly enough – many people again get their milk delivered at home … thanks to online shopping and home delivery .
Not only are newspapers not delivered at home anymore , but they are also not sold on street corners . Media24 recently halted the physical publication of stalwart newspapers such as City Press , Beeld and Rapport in December 2024 . But readers still get their news delivered wherever they are – even if they are not at home – thanks to technology and the media house ’ s online platforms .
A NEW CHALLENGE
AI ’ s ability to automate repetitive tasks puts millions of jobs at risk but it also creates opportunities , as machines still rely on human input to operate optimally . According to the World Economic Forum ’ s Future of Jobs Report 2024 , critical and analytical thinking will be among the most in-demand skills , a trend supported by Statista , which found that more than 70 % of surveyed companies prioritise these abilities .
Our vision goes further – empowering graduate professionals to share their expertise with the next generation , ensuring they develop the critical and creative thinking needed to adapt and innovate . Together , we can prevent tomorrow ’ s professionals from becoming obsolete , like carriage builders and even horses during the automotive revolution .
PPS remains committed to lifelong learning , creating a future where human ingenuity and technology work hand in hand . Success , after all , is better , shared .
IBM Chairman Arvind Krishna echoed this at the 2024 World Economic Forum , stating that as generative AI takes over lower-level cognitive tasks , critical thinking becomes indispensable across all fields . His solution ? Continuous learning – beyond school – to adapt and thrive in an AI-driven world .
INVESTING IN PEOPLE FOR A FUTURE-PROOF WORKFORCE As we embrace the automation era , investing in AI and similar
Masenyane Molefe
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