unteer your time, or sponsor a nonprofit
organization either as in individual or on
behalf of your business? I ask this because
it is one of the tools I use in order to maximize their reach.
If you have a client who sponsors a
nonprofit organization that provides food
and clothing to homeless people, for example, there are several tactics you can
use to maximize one post. You can link
the content, within the post, to the organization itself. You can also share the post
with the organization, which would be
more likely to share it with their followers,
since, after all, they are benefiting from
the sponsorship. You can then look into
social media groups relating to charity,
awareness, or homelessness, and share
the post there. These are all effective ways
to maximize the number of people that
will organically see your post.
There is an added bonus. Back in the
1950’s, a store owner knew his customers,
their families, when your daughter got
24
married, or when your dad was sick. They
had personal relationships with their customers. Those relationships are one of
the reasons people chose to shop at their
store or take their business elsewhere.
People felt connected to the store owner,
and therefore remained loyal. Over time,
we have lost the connection with our clients and our customers. Customer service
became a machine that kept telling us to
press one for English and two for Spanish,
but never allowing us to communicate
directly with another human being. This
worked for some time because as our
lives became more hurried, so technology made things more efficient… usually.
However, social media has changed the
relationships we have with our clients and
customers. People reach out to social media to connect, not just with other people,
but also to businesses. People want to do
business with companies that are personal, warm, and interested in their customer
base. Basically, if you humanize your busi-
The Philantrepreneur Journal
ness, people will feel more connected
with you. They will be more likely to do
business with you. They will want to tell
their friends about you. One of the most
authentic ways to humanize your business is to show your customers what you
are doing to give back to your community. It shows that, as a business owner, it’s
not all about the bottom line. It also gives
them an additional platform to connect
with you on.
One of the biggest questions I get it
how personal should your business content be? Business owners are scared to
share too much personal information.
It is a legitimate concern. I think if you
share about 40% informational content,
20% selling and promotional content,
and 20% humanized content, you will be
alright. Leveraging what you are doing
to give back to your community is some
of the best humanizing content you can
share.