Paola Seminario Founder and CEO SocialMedia
AMP’d. A community called SocialMedia for
SocialChange to raise awareness of philanthropic
causes and promote positive social change. She
has BA in Psychology and a MBA.
www.paolaseminario.com
Get Social
For a Cause
(While Building Your Business!)
W
ord of mouth marketing has been around since the beginning of time.
When you provide a product or a service for someone, they typically tell
two or three people they know. They tell two or three other people, so
on and so forth. Word of mouth is one of the most powerful tools you can have… if
you provide great products and services. It can also be very dangerous if you don’t.
One of the biggest reasons that word of mouth is so powerful is that you are not the
one selling yourself to your potential clients. You have already “sold” yourself by providing great products and services, your
happy customers will advocate for you out
of their own free will, because they believe
in you.
One of the biggest
questions I get is how
personal should your
business content be?
With the advent of social media, we
can literally start a business on a Facebook
page or a blog. We can build business profiles on multiple social platforms to promote ourselves with little or no budget. If
done intelligently, we can also take word
of mouth to a whole new level. There are countless review sites where our clients can
rate our products and services, so it is more important than ever to provide the best
that we have to give. Social media provides our clients the opportunity to share our
business profiles and content with their friends and followers with the click of a button,
which could lead to a monumentally larger reach. Wouldn’t it be better to have two
degrees of separation when marketing your business?
So what does word of mouth marketing have to do with a philanthropic entrepreneur? I’ll tell you. When I meet with new clients, one of the questions I ask them is,
“What philanthropic ties doe you have?” In other words, do you donate money, volThe Philantrepreneur Journal
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