The Perverse Playhouse - Event Evaluation The Perverse Playhouse - Event Evaluation | Page 11

Ensuring suppliers, volunteers and actors are of a high quality - The majority of external suppliers for The Perverse Playhouse (actors, volunteers, photographers, venue) performed to an exceptional standard and did not lower the anticipated high quality of the event. This was incredibly important as low quality suppliers can impact the whole event for attendees including their satisfaction level (Reiss, 2010). The escape game supplier (escExit) co- created excellent game concepts with a variety of multisensory elements as the design planned outlined, however, the execution was well below the level expected and as such, result in 3 out of 4 of the games failing (some locks/combinations were not correctly deployed by supplier) and additional clues/hints had to be provided which was disappointing. This was reflected in attendee feedback in which the quality of the escape games were marked average by the majority of respondents. Other feedback included comments on how the game errors resulted in a lack of ‘a feeling of accomplishment’. The majority of the written comments did provide positive feedback explaining how they felt completely immersive due to the high level of theming. 8 volunteers were secured 2 weeks before the event was due to take place, however, 4 people dropped out within a few days of the event meaning operational plans needed to be redesigned to cater for a much lower number of staff. This caused a major on-the-night income stream to be abandoned (mug shots) resulting in a considerably lower income amount on the night. Living up to the reputation of competitors - This threat was used as an advantage, it was used in word of mouth marketing techniques. A lot of people had heard of Secret Cinema so it was easy to explain the event through comparison. 11