FUTURE AND CHALLENGES
LOOKING FORWARD
PADDLER 35
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SQUARE CIRCLE HAVE RECENTLY STARTED A ‘ REPAIR WORKSHOP ’ SERVICE . HOW ’ S THIS GOING ?
The response has been incredible . It ’ s about more than just fixing boats – it ’ s about connecting with paddlers , supporting the community , and reinforcing the idea that good gear lasts . We ’ ve had a great turnout at workshops , and it ’ s been inspiring to see how much paddlers value these opportunities to learn and engage .
BEYOND YOUR CONCERN ABOUT THE SHOP NETWORK , WHAT OTHER CHALLENGES OR CONCERNS DO YOU HAVE ABOUT THIS CHANGE ?
The shift to a direct-to-consumer model is significant , and it comes with its own set of challenges . Our primary concern is ensuring paddlers feel supported and connected , even without a local dealer presence .
Historically , dealers provided a touchpoint for advice , spare parts , and service . We ’ ve invested heavily in creating systems that go above and beyond traditional retail support to address this . Our free spare parts delivery program ensures paddlers can quickly access the necessary components without worrying about delays or stock issues . Our repair workshops bring service directly to paddlers in their local communities , offering hands-on support and fostering a sense of connection .
Additionally , by connecting customers directly with us – the people who design and build the products – we can provide more accurate , specialised advice than a general retailer could . Whether choosing the right accessory , understanding technical features , or resolving an issue , paddlers will benefit from a direct line to the experts .
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The key challenge will be communicating these benefits to paddlers and demonstrating that this new model is not just about cutting out the middleman but about enhancing their experience . By prioritising transparency , offering exceptional after-sales support , and listening to feedback , we aim to build trust and create a stronger , more resilient paddling community .
FUTURE AND CHALLENGES
WHAT WILL BE THE MAJOR CHALLENGES TO SILVERBIRCH CANOES OVER THE NEXT FEW YEARS ?
The biggest challenge will be navigating economic uncertainty while staying true to our values . We also aim to keep innovating , especially as paddling evolves to include a wider range of participants . Meeting the needs of ageing paddlers with lighter , more accessible products , like our composite canoes , is a focus .
ARE YOU COMMITTED TO CONSTRUCTING YOUR CANOES IN THE UK ?
Absolutely . Manufacturing in the UK is central to our identity . It allows us to maintain exceptional quality control , reduce our environmental impact , and support local jobs . It ’ s a badge of pride for us and one we intend to keep .
LOOKING FORWARD
ARE YOU OPTIMISTIC ABOUT THE FUTURE ?
I am . The world is challenging right now , but I believe the paddling community is resilient . By staying focused on quality , sustainability , and community , we ’ ll continue to thrive and help our industry grow . www . silverbirchcanoes . com Birch is a little monster !
PADDLER 35