Client Stories : The Tyler ' s Home
We were considering selling our house by owner , but are glad we didn ' t . Mike has really exceeded our expectations and his advice has literally been worth $ 1,000s . What I like most are his negotiating tactics . He negotiates just like I would ... fair , but strong enough to get us the best deal . - Brodie Tyler - March 2017
I first met Brodie Tyler many years ago through a marketing group where entrepreneurs come together to learn and strategize ways to improve our marketing skills for our businesses .
Brodie has been a natural born entrepreneur his whole life . Even when he was in school , it was evident that he was thinking differently than his fellow students who were hoping college was going to land them a good job . Brodie saw college as a place to explore his interests , but he already knew he could create his own job .
Recently , I interviewed Brodie for my podcast / radio show called Idaho Speakeasy . Brodie talked about his interesting backstory and his latest entrepreneurial adventure called ReviewJump . com . He took an idea and figured out a way to create software and a company to help serve a great need for businesses . You can hear the full interview with Brodie here : http :// idahospeakeasy . com / brodie-tyler .
After the interview Brodie and I went to lunch , and that is when he told me about his dream of building a home . He told me how he and his wife Lindsey loved their current home , but there were a few things they would love to change , and how he had always craved going through the process of designing his own home and creating something that would be uniquely theirs .
This conversation led to meeting Lindsey and Brodie at their home in Star , as they wanted to get my opinion on what they could sell their home for .
Before we discussed the pricing of their home , I explained our documented approach to maximize client profits by following our system called the Listing Triangle™ and how we leverage a “ Value Driven Approach ” versus a “ Price Driven Approach .” We discussed what needed to happen to maximize the sale price of their home .
Maximum value doesn ’ t ‘ just happen ,’ it must be purposefully engineered every step of the way .
I also went over our different commission fee structures . They elected for my Consultant Based Fee Structure , which would help them save thousands compared to what most real estate agents charge .
Brodie said he was committed to doing what they could to maximize what they would net from the home , so they could apply as much as possible to their next home . We came up with a list of tasks and a timeline to get the home on the market .
I find that when presented with a clear path to success , my most committed clients are more than happy to do what they can to put themselves in a position to win .
The Tylers had a significant punch list of items to do prior to listing the home . Having four kids at home made these tasks extra difficult , but they persevered and made it happen .
Weather over the winter caused some delays in getting their home painted , but it wasn ’ t long before I got a text from Brodie saying , “ We are ready , schedule the photographer .”
When I came out to their home to meet the photographer , I could see instantly that Lindsey and Brodie had worked very hard to get the home ready . Lindsey was picking up the kids from school and Brodie was running around finishing up some last minute clean up tasks before the photographer showed up . I jumped in to give him a quick hand by finishing the vacuuming of the upstairs bedrooms .
My photographer Rusty arrived just in time . The house looked transformed from when I first saw it and I knew we were going to be able to maximize the sale price of their home . Had the Tylers skipped doing their punch list to get the home ready to sell , I know for a fact their home would have sold for $ 15,000 - $ 25,000 less than it should have .
During that visit I explained what would happen next . I take the professional photos through a special editing process ( it ’ s one of my secret weapons that attracts 3-4 times more buyers to my listings compared to other competing homes ). The pictures of the home help tell the story of that home , so we work very hard to get that story right . We also discussed our initial marketing plan that is designed to create a sense of urgency for buyers to want to see the home as soon as possible , which is all part of our Visibility strategy for our listings .
We launched the listing on a Thursday morning and immediately had a request for a showing . I followed up with the agent right after the showing and he told me how much they loved the home . I told him that we had other scheduled showings that day and a few other strategic comments to further build urgency about the property . My goal was to get them to submit an offer that same day .
Later that afternoon there was a second showing on the home . I called the agent after the showing and he also told me his buyers really liked the home . I told him I anticipated an offer from the other buyers and other details to further amplify the urgency for the home .
We got an offer from the first buyers at 6:30pm . It was full price , just what we were looking for . I was so excited for the Tylers . As it is with all sellers , there is a lot of anxiety that builds up prior to listing a home . To see the plan unfold exactly as we were hoping was a great feeling . As I was typing up the email to send to Lindsey and Brodie , I saw a second offer come in . It was a full
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