The Marketing 411 May 2013 | Page 14

What’ s driving people crazy?

At a 10 % down First Citizens proves to be the most attractive on the market with a rate of 7.1-7.5 %, below the competition ranging from 7.75-8 %. RBC promotes their Accelerator car loan campaign offering 100 % financing with a 8 % rate. They have shown a more strategic approach in their advertising with their ad placed directly in the Express Classifieds. Additional, customers can win a 6 months payment free to their loan.
On another note, Scotiabank continues to benefit from its alliance with Toyota with the heavy advertising in press. This promotion offers customers 50 % off bank charges and a two( 2) month delay on their installment.