The Marketing 411 May 2013 | Page 13

TTMF Hits the mortgage market for“ 6”
TTMF heavily promotes its“ Fixed at Six” mortgage via all mediums, specifically press and digital( website and Facebook page). Consumers are offered a 6 % rate for either residential or land acquisition for the entire duration of the mortgage based on the ability to service the loan. Some additional insights:
1. All major commercial banks are offering rates below 6 % at a variable rate mortgage
2. The other attractions for consumers are the 100 % financing and no mortgage indemnity also being promoted by TTMF
3. RBC shows to be the lowest with residential mortgages while our very own First Citizens prove to be the lowest in land acquisition mortgages at 5.4 %