“We’re passionately in agreement with EKOCYCLE’s mission to promote sustainability
by boosting the use of recycled materials,” said Josh Hon, Tern Team Captain.
“Partnering with The Coca-Cola Company and will.i.am just makes so much sense
because Coca-Cola has such an incredible global reach and will.i.am is such a wellknown,
and well-respected artist and entrepreneur. We’re happy to be able to work
with them to bring attention to an incredibly important issue.”
The Tern bikes for EKOCYCLE feature hydroformed frames made from a minimum of
10% recycled aluminum. Other components also include recycled content, including
rims made by a factory that is solar powered and virtually grid neutral. With 5
patented technologies, the Tern bikes for EKOCYCLE fold in under ten seconds to
effortlessly go on trains, buses and subways or fit under a desk. The limited-edition
Verge X20 for EKOCYCLE includes lights powered by a dynamo hub which generates
its own electricity while riding — no batteries required.
Bea Perez, Vice President and Chief Sustainability Officer said: “Sustainability is at the
heart of The Coca-Cola Company and we are always looking at innovative ideas that
link the vision of sustainability with our business. The EKOCYCLE™ brand is about
helping consumers understand that waste can actually be a valuable resource to
create desirable lifestyle products. We’re delighted that the Tern bicycles are part of
the EKOCYCLE™ Shop in Shop at Harrods.”
The EKOCYCLE Shop-in-Shop opened at Harrods on March 5, 2015. The limited-edition
Verge X20 is a Harrods exclusive with only five pieces available.
The Verge X20 will retail for £2,500 and the Verge P9 for £925.
In April, Tern will give away a Verge X20 for EKOCYCLE on Facebook as part of an online event celebrating sustainability.
OPPOSITE PAGE: Entertainer Will.I.Am posing with the Ekocycle Tern Verge X-20.
ABOVE: The Ekocyle Verge P9.