Bike Talk
Dawn of the Ekocycle
Tern collaborates with entertainer Will.I.Am and Coca-Cola with two folding bikes for the Ekocycle programme..
Urban transport specialist Tern today announced
two limited-edition folding bicycles created for EKOCYCLE™, an initiative
championed by The Coca-Cola Company and global music artist and entrepreneur
will.i.am. EKOCYCLE and its brand partners create lifestyle products made in part
from recycled materials.
The seed from which EKOCYCLE grew began in 2012 when will.i.am looked out on a
stadium after a Black Eyed Peas concert and was inspired to turn waste left behind
into recycled sought-after objects. Determined to do something about it, he joined
efforts with The Coca-Cola Company to start a mass-scale initiative to help encourage
recycling. Together, they are inspiring brands to create more aspirational lifestyle
products made in part from recycled materials.
“We’re passionately in agreement with EKOCYCLE’s mission to promote sustainability
by boosting the use of recycled materials,” said Josh Hon, Tern Team Captain.
“Partnering with The Coca-Cola Company and will.i.am just makes so much sense
because Coca-Cola has such an incredible global reach and will.i.am is such a wellknown,
and well-respected artist and entrepreneur. We’re happy to be able to work
with them to bring attention to an incredibly important issue.”