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5. Which legislative session it was from;
What bill it was (HB ___ or SB ____) and who sponsored (and/or
authored) the bill;
What provision of Texas law (i.e., what statute) it affected;
IN YOUR OWN WORDS, what the proposed bill intended to
accomplish; and
The end result (e.g., died in committee, enrolled, engrossed, vetoed,
enacted into law
effective on [date], etc.; for the 2015 session, explain that it has not
yet been considered)
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Marketers increasingly use nontraditional media
approaches
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ILLUSTRATION 8-1 Marketers increasingly use nontraditional
media approaches to gain exposure for their messages. Movies and
television are just some of the avenues being used. Marketers
increasingly seek
exposure by placing their messages in ever more unique media, such
as on the side of trucks and
taxis, in airplanes, at events, and in video games. Outdoor and video
games are major growth
areas for advertisers in this regard. Outdoor is branching out in many
new ways beyond
traditional billboards. Adidas created an outdoor display to launch a
new store in Amsterdam
that mimicked a shoe box except that it was 6 feet tall, 6 feet deep,
and 24 feet wide! And for the
World Cup in Germany, Adidas used a 215-foot-long cutout image of
Oliver Kahn (a goalkeeper
for one of the German teams) diving for a soccer ball that spanned
across the autobahn
(see Illustration 8-1).20 Such outdoor efforts provide eye-catching
visuals that are virtually