THE MAIN PURPOSE OF A LABOR UNION / TUTORIALOUTLET DOT COM THE MAIN PURPOSE OF A LABOR UNION / TUTORIALOUTLET | Page 27

1. Silvercar‘s business process design implicitly excludes being able to provide services to certain customers. In about 100 words, identify the characteristics of those customers and outline the costs and benefits to Silvercar of choosing not to serve them. 2. Assume you are the Customer Experience Manager at an established rental car company. Prepare a memo of about 200 words to your Board of Directors that summarizes the competitive threats presented to your business by Silvercar and outline specific actions you believe your company can take to reduce those threats. 3. Many rental car companies in the past have promoted their services by highlighting the helpfulness and friendliness of their employees. In about 100 words, assess the role and importance of employee characteristics such as helpfulness in Silvercar‘s business process design. Case #1 – Chapter 2 Hyderabad is the fourth-largest city in India, with a population of 9 million in the city itself and more than 15 million in the metropolitan area. It is the capital of the State of Andhra Pradesh, which has 86 million people and a $100 billion-per-year economy. Hyderabad itself accounts for about half of that annual activity, much of it in information technology (the city houses the Indian headquarters of Amazon.com, Google, and Microsoft, for example) and pharmaceuticals. With more than a dozen universities, the city is a leader in education and research. Like the rest of the country, however, citizens in the Hyderabad metropolitan area are less connected to the Internet than the city‘s strong presence in the information technology industry would suggest. Overall, only about 1.7 million residents (about 19