BROWN
Brown says stability, reliability, and approachability. It is the color of our earth and is associated with all things natural or organic. Brown can give
supplies a feeling of wholesomeness. It can stabilizes and provides a connection with the earth. Gives a sense orderliness.
WHITE
White projects purity, cleanliness, and neutrality. Doctors don white coats, brides traditionally wear white gowns, and a white picket fence surrounds a safe and happy home. White can aid mental clarity. Encourages us to clear clutter or obstacles. Evokes purification of thoughts or actions and enables fresh beginnings.
GRAY
Gray is the color of intellect, knowledge, and wisdom. It is perceived as long-lasting, classic, and often as sleek or refined. It is a color that is dignified, conservative, and carries authority. Gray is controlled and inconspicuous and is considered a color of compromise, perhaps because it sits between the extremes of black and white. Gray is a perfect neutral, which is why designers often use it as a background color.
BLACK
Black is authoritative and powerful; because black can evoke strong emotions, too much can be overwhelming. Black represents a lack of color, the primordial void, emptiness. It is a classic color for clothing, possibly because it makes the wearer appear thinner and more sophisticated.
Black makes one feel inconspicuous. Provides a restful emptiness
and is mysterious by evoking a sense of potential and possibility.