64 • safes
Sterling service - and
that ‘Vorsprung Durch
Technik’ approach
»»For many locksmiths
who sell safes, the name BurgWächter will be familiar, but
they will not have much direct
experience of working with this
massive continental brand.
While the German-designed
and engineered safes have been
available in the UK for some
years, they have come through
third party suppliers. Now,
following the Burg merger with
Sterling Locks, it is possible to
get direct access to a UK-based
sales and support team – and
more importantly, there is a UKbased operation and warehouse
ready to turn product orders
around within 48 hours on the
majority of lines.
VAST CHOICE
This latest development is
a good reason to take another
look at Burg safes. It has a
vast choice of products, all
with the innovation, design
and build quality you would
expect from a manufacturer
which is selling safes in more
than 40 countries. With a
new set up in the UK that
is keen to do business, this
is definitely the time for
locksmiths to strike a good
deal, update their safe range
and attract new customers to a
profitable area. There should
be no after sales niggles here:
Burg safes meet all the usual
accreditation requirements. It
is a brand that borrows much
from the classic ‘Vorsprung
Durch Technik’ approach to its
products and that’s good news
for stockists.
MEETING ALL NEEDS
The demand for safes is
varied. One day there is a local
home owner looking for a
basic ‘safe safe’ to be
used as much for
securing password
codes as locking up
the family jewels.
The next, it could
be from a local
builder who is
developing a small
estate of executive
housing and wants
to fit a quality
safe as standard.
Business customers tend to be
about offices looking to secure
data on site, hotels for major
items, pharmacies needing
to lock away controlled drugs
or local high street retailers,
solicitors and restaurants
wanting to keep cash,
documents or materials safe
on site. With such a variety
of potential customers, it is
important to have access to a
wide selection of solutions and
Burg does score in this area.
As with much else in the world,
safes are increasingly reflecting
a digital and wireless world.
Offering a good solution both
at the practical end and with
hi-tech options, have a look
at the Combi-Line range.
It offers a variety of locking
options from 10 lever lock to
electronic combination lock
with programmable user code.
At the top end of this range it
also offers quality biometric
fingerscan technology with up
to five programmable users.
With a choice of sizes covering
locksmithjournal.co.uk | MAY/JUN 2015
Sponsored by ASSA ABLOY
a selection of insurance
ratings, this is a good example
of the type of range Burg offers.
The products are as well made
and reliable as expected from
a traditional safe brand, but
there is also the innovation
and up to date technology
that shows this is very much
a modern business at the
forefront of its market place.
So the products are good and
there is a realistic chance with
the new Burg set up of getting
some very reasonable terms
and proper stockist support.
This is a business that is now
hungry to prove itself and grow
its position in the UK to reflect
the market leading status it
has in many other parts of the
world. Expect to see a big effort
from the business to support
stockists by offering some
good deals including bespoke
display stands and point of sale
material, not to mention the
type of initiatives and training
that means customer after
sales service is simple and well
supported.
What locksmiths need from
safes is that they are easy to
sell at a price that gives a good
return, to customers who are
happy with the product and
its installation. Burg will be
busting a gut to offer exactly
this level of service and
product now it has seriously
turned its attention on the UK.
It’s probably the right time to
give this brand a proper review
and see what it has to offer.
Please call 01274 395333 to
find out more about how your
business can benefit.