12 • INDUSTRYNEWS
A new ERA for locksmiths
Hardware and home security specialist ERA has announced its key focus for
2019. Furthermore, the brand – which has been providing ‘Total Security’ since
1838 – has partnered up with the Clearview Group (that’s Clearview, PRO
Installer, and The Locksmith Journal) to make this exciting announcement.
» » AND, WHILE MANY WILL BE
thinking such a big push must mean that
there is a new piece of equipment or
product that ERA would like you to buy;
the reality is quite different. This year,
the key focus is YOU. Specifically, how
ERA can help you: the locksmith, you:
the installer, you: the security specialist,
to get up to speed with all the latest
mechanical and smartware lines – that’s
installing them and selling them – to
boost your business, to better your skills,
and to see your profit margins soar.
THE ERA INSTALLER
SCHEME: WHAT IS IT?
In a nutshell, the new ERA Installer
Scheme will allow locksmiths, security
specialists, and installers, to participate in
a well-publicised and properly supported
scheme that will provide free training
on the full features and benefits of
traditional/mechanical and smartware
products, namely HomeGuard and
DoroCam, from ERA, including how to
install them correctly and set them up
with a customer. ERA will also support
members with good quality leads
through Find An Installer, marketing
materials such as uniforms, van livery,
stationery, and more; plus, exclusive
special offers and ‘first look’ priority at
new lines, with beta testing opportunities
as and when they arise. Last but not
least, ERA will help to get those all-
important leads for homeowners looking
for the best installers that sell and set up
the best security products to protect their
property and keep their family safe and
sound.
Tania Tams, Head of Marketing for
ERA says: “We’re putting the ‘middle
man’ back into it, which may sound a bit
backwards, but it really is the best way
for many locksmiths to move forward
with their business, especially smaller
outfits and one-man-bands. When a
homeowner wants an ERA product,
we will match them up to an installer
in their area. The locksmith will be
fully-trained in the product, and can
price up the job as normal. ERA is the
matchmaker. We are investing heavily in
the promotion of our installer network
on both a local and a national level,
so – on top of support from the ‘top
down’ in the form of installer support
helplines, marketing materials, product
training and promotions – installers will
also be getting those all-important grass
roots contacts as we match home and
business owners with local installation
companies.”
‘the new ERA Installer
Scheme has opened
up the window of
opportunity to a much
wider audience’
Most importantly, where in the past,
the ERA Approved Partner scheme was
only available to MLA members, the
new ERA Installer Scheme has opened
up the window of opportunity to a
much wider audience. This means that
businesses of any size will now be able
to buy directly from ERA, locksmiths
and security specialists at any level will
be entitled to free training courses, and
installers at any part of the food chain will
be able to affiliate themselves with one
of the industry’s best known and well-
respected security brands.
LOCKSMITHJOURNAL.CO.UK | MAR/APR 2019
Sponsored by ERA - Total Security