NATIONAL HOME SECURITY MONTH
A new season means new security
Autumn advice from the home security experts at Yale
» WITH STATISTICS FROM CHURCHILL Home Insurance highlighting a spike in crime in recent years as the clocks go back , increasing by 34 % over the darker months 1 , now ’ s the perfect time for the trade to invest in a range of high quality , popular security products to ensure they ’ re stocked up for the season .
With the help of Matt Claydon , Head of Trade at Yale UK and their home security experts , the team has shared advice and the key areas of focus to ensure tradespeople are stocking up on the most in-demand products for homeowners this season .
The dark nights are back Firstly , October signals the start of National Home Security Month ( NHSM ). Whilst the aim of the campaign is to ensure that homeowners look to make the necessary updates to their home security during this vulnerable period , tradespeople can also look to benefit from the activity . Making home security at front of mind for homeowners , the trade can utilise this widespread promotion by recommending reliable security products to their customers to offer them the best protection for their homes this autumn .
Make more of the outdoors
When it comes to protecting the external perimeter of a home , smart products are in high demand for homeowners right now . Offering them the convenience to monitor their home remotely via a smartphone is a great way for homeowners to keep tabs on their property , whilst also being an effective deterrent against opportunists .
According to recent statistics , whilst 30 % of Brits want to invest in smart security products for convenience , a close 27 % are also opting for smart home products for added security 2 . And with 53 % of homeowners suggesting they would be willing to pay more to buy or rent a home with a smart security system in place 3 , smart security should be a key area of investment for the trade to stay on top of this current demand .
Security cameras CCTV systems are in particular demand at the moment , with recent figures revealing that homeowners are willing to spend an additional £ 345 for a smart home security device of this type 2 .
With an array of stock options for the trade to choose from , a great suggestion to recommend to customers at this time of year is a floodlight camera .
As the nights begin to draw in and darkness covers a property , a floodlight camera allows homeowners to easily monitor their home by providing highdefinition playback paired with a bright light for heightened visibility .
Yale ’ s Floodlight Camera is a great addition to your product portfolio , designed to ensure homeowners can keep eyes on their home and garden in any low-light conditions with 1080 FHD video quality and multiple lighting modes . With a 110dB siren , 2,000 lumen light output and customisable motion detection regions to ensure every angle
of your customer ’ s home and garden is covered , the Floodlight Camera is a great addition as the clocks go back .
Smart CCTV systems are also an important product category to consider when the autumn arrives . Yale has recently launched its new range of Smart Motion Camera kits as an effective solution to these consumer needs . With Smart Motion Detection capabilities , the cameras can recognise both human and vehicle shapes , instead of the typical heat and motion alerts on most camera options , helping to reduce false alarms .
The Smart Motion Camera kits are also a great addition to your autumn portfolio . Its extended 30m night vision offers additional clarity in low-level light conditions , allowing homeowners to easily identify potential intruders .
Yale also offers an installer kit within the range that is exclusively available to trade members , providing everything you will need to install a full solution on a standard residential property within one box .
Alongside the three-camera system , this exclusive kit also includes the popular All-In-One Camera , which can be used both internally and externally . The camera features a built-in security light to help lighten up low-light autumnal afternoons and dark nights .
Sources : 1 Churchill Home Insurance , 2021 , 2 Compare the Market , 2022 , 3 A poll of 2000 UK Adults ( Nationally Representative ) run by OnePoll , commissioned by Yale UK , 2022
28 OCTOBER 2023
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