MLA EXPO
25 REVIEW
DEMOS & DEVELOPMENT
As a company that‘ loves seeing customers’, the MLA Expo did not disappoint for Advanced Keys.
» WHEN WE CAUGHT UP WITH Advanced Keys’ Adam – midway through the three-day show – the stand had already been inundated with visitors, including many existing customers.
Citing the footfall as a‘ nice mix’, Adam explained that the new tool on show had gleaned plenty of interest, with auto locksmiths wanting to see the BBFOR1 – Ford Transit Ignition Removal Tool in action, ahead of its official launch.
In addition, visitors came to the stand for general technical information and advice; support that Advanced Keys is well known and renowned for – with the Expo offering the opportunity for auto locksmiths to speak to those face-to-face who they would usually chat to on the phone or over email.
And, the team with on hand to provide help with tablet queries, aftermarket advice and of course, tool and key information and demonstrations.
Find out more about all the tools at the show and more, speak to the team and preview the BBFOR1 – Ford Transit Ignition Removal Tool at www. advancedkeys. co. uk
Building new connections and showcasing innovation
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» INSYS LOCKS TRAVELLED to Telford from Germany to put the CombiLock advance and the lock management software TwinNet ® Neo in the spotlight. We caught up with Sabrina Hildebrand to see how the show went for them.
She said:“ From installers and service technicians to distributors and
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manufacturers; for us, the MLA Expo is an ideal platform to maintain existing partnerships, build new connections, and showcase our innovations.
“ We expected to meet our existing partners and customers in person and present our latest developments. Like all exhibitors, we were also aiming to make new contacts. Trade shows are, of course, also an ideal way to observe current
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market trends and exchange ideas with colleagues from other companies.
“ Our highlights were the CombiLock advance highsecurity lock and the TwinNet ® Neo lock management software, which we wanted to put in the spotlight at the show. Since TwinNet ® Neo can be used with various locking systems, we also showcased other high-security
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locks, including the complete TwinLock ® range with its extensive features.
“ We hosted a one-hour workshop on our CombiLock advance high-security lock, among other activities, which received consistently positive feedback.”
www. insys-locks. com
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CASTELLAX CAME TO THIS YEAR’ S MLA EXPO WITH SOMETHING DIFFERENT; A BRAND NEW PRODUCT LAUNCH
» VALDAS MACYS FROM CASTELLAX said:“ MLA isn’ t just important for our brand, it’ s vital for the industry. In our opinion, every locksmith should be here every two years.
“ We came with realistic expectations – not to sell but to give our products: Castellax Sound Blaster- X and Castellax Strobe-X, exposure and we did just that. Visitors really liked our products, and it’ s great for them to see them up close and personal, and to meet us.” Castellax security systems offer advanced intruder deterrence, going beyond traditional alarms. Recognising that law enforcement response may be slow, especially in remote areas, Castellax systems force criminals to flee immediately. Their range includes the Sound Blaster-X, Strobe-X, and Fog-X, all designed to disorient and expel intruders. Suitable for a variety of properties: homes, banks, shops, yachts, and more. these systems are tamper-resistant, feature steel bodies, and include backup batteries. Castellax devices are aesthetically sleek, easy to integrate with existing systems, and ensure reliable performance when you need it most, offering comprehensive protection against intrusion.
www. castellax. com
NOVEMBER 2025
59
Issue Takeover locksmithjournal. co. uk