The Locksmith Journal 114 November 2025 | Page 41

MLA EXPO
25 REVIEW
Our stands were positioned right next to each other, allowing us to showcase the latest tools and technology together. Visitors had the chance to engage with Xhorse’ s impressive product range, creating a vibrant atmosphere throughout the weekend.
Having our director, Richard, on Xhorse’ s stand added a real personal touch, as he spent valuable time interacting with visitors and discussing how Xhorse tools can enhance auto locksmithing efficiency.
It was a weekend full of collaboration, connection, and innovation. We’ re excited to continue building on our partnership with Xhorse to bring you the best tools and training in the industry.
Networking, knowledge and training
The MLA Expo was a fantastic experience for our team. Beyond the stand and seminars, meeting our customers in person was truly a highlight. We enjoyed sharing insights, best practices, and practical techniques, and it was fantastic to connect face-to-face.
Our conversations highlighted the strength and professionalism of the locksmithing community and sparked plenty of talk around training. Visitors gained a glimpse into our IMI-accredited Training Academy, and we enjoyed discussing opportunities to visit our Nottinghamshire based office.
Our on-stand mascot, the Xhorse Keyboy, was a real crowd favourite, welcoming visitors and stealing the spotlight as countless attendees stopped for a photo.
Adding a competitive twist, our 3D Drop Zone reaction game drew big crowds, with many stepping up to
test their reflexes. After the show, we announced six lucky winners, including one grand prize winner who received £ 500 in credit for catching all ten batons.
Looking Ahead: Exciting product innovations and collaborations
As the event concluded, one message was clear: the auto locksmithing industry is evolving rapidly. Those who stay connected, trained, and well-equipped will become the leaders in this field. This year’ s MLA expo showcased numerous new products, exciting brand launches, advanced training opportunities, and exciting partnerships, making it the largest locksmithing event to date. Looking ahead, we are eager to expand our supply range and training opportunities to meet the ever-changing needs of professionals in the industry.
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NOVEMBER 2025
41
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