The Locksmith Journal 114 November 2025 | Page 40

MLA EXPO
25
REVIEW

WHAT A WEEKEND FOR THE LOCKSMITHING INDUSTRY

» OCTOBER BROUGHT US THE MLA Expo 2025, and it was an incredible experience … From October 17th to 19th, locksmiths and auto locksmiths from across the UK gathered for the largest expo yet. We loved reconnecting with familiar faces and meeting new ones.
This year marked the return of the auto locksmith exhibition area,‘ The Garage,’ where we proudly sponsored and showcased the latest innovations in the automotive sector.
The weekend was filled with live demos, expert training sessions, and exclusive product launches, highlighting why the MLA Expo is a must-attend event in the locksmithing calendar. We’ re excited to share some of our favourite moments with you.
Training at the core: Hands-on learning and technical expertise
We focused heavily on training at this year’ s event, with our technical training team conducting over nine hours of auto locksmith seminars throughout the show. These sessions provided a practical learning experience, combining live vehicle demonstrations with focused classroom training, to offer attendees valuable insights into the latest products, techniques, and best practices for real-world use.
Our expert technical team- Ashley, James, and Alex led the sessions, sharing their knowledge and experience with hundreds of MLA visitors. With multiple seminar theatres running throughout the event, everyone had the chance to engage directly with our experts and explore subjects ranging from key programming to diagnostic tooling.
Meanwhile, stand G1 was buzzing with activity, including live tool demos on our bespoke rig setup, featuring a collection of programming tools from TrueCode to the Xhorse Key tool plus. It was great to see so many people testing out the latest tools and equipment.
Giveaways and discounts on stand
No trade show is complete without a few extra goodies, and we made sure to deliver! Our stand was booming as we handed out hundreds of goodie bags packed with free samples and product info. Visitors also had the opportunity to take advantage of exclusive show-only discounts of up to 50 % off, making it the perfect chance to pick up a new tool for their kit or stock up on favourites before the deals disappeared.
The launch of TrueAutomotive: Driven by innovation, defined by trust
One of the highlights of the show was the official launch of TrueAutomotive brand- a new collection of automotive solutions from the 3D Group team.
From diagnostic tools and vehicle keys to solid workshop essentials, the range feels like it’ s been designed by people who actually get the trade. It’ s not about flashy marketing or overcomplicated tech- it’ s about clarity, quality, and real support when you need it.
It’ s early days, but this launch already feels like the start of something significant. TrueAutomotive brings a fresh, grounded energy to the trade- one that puts professionals first and promises to make work a little bit easier, one job at a time.
The launch sparked real excitement among visitors, with many eager to learn more. TrueAutomotive is here to push boundaries in automotive technology and deliver products you can truly trust.
Strength in partnership: Our collaboration with Xhorse
Our partnership with Xhorse has been thriving for seven years, and it has been a fantastic journey so far. This year at the MLA Expo, we were thrilled to team up once again, this time as XHorse’ s official training partners.
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NOVEMBER 2025
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