Notice Board
Our Unique Selling Point is simple: we’ re ex-police, security-focused, and customer-obsessed. Everything we fit is accredited. We use Brisant Ultion locks and handles-reliable and trusted since 2017. For CCTV and alarms, it’ s HIK Vision and Pyronix, brands known for award-winning systems.
We’ re proud that 99 % of what we install is Sold Secure approved, meaning it meets the highest standards. You can’ t fit a cheap lock and expect premium results. It’ s about trust and our 1,300 + 5-star reviews on Google across Sheffield, Barnsley, and Rotherham reflect that.
Organic Growth
We’ re now in our ninth year, and while we’ re proud of how far we’ ve come, we’ re not standing still. The plan for the next two to five years is to organically scale- more engineers, wider coverage, more services, all without sacrificing quality or customer care. We’ d love to expand further into Yorkshire and even into Derbyshire, but we’ re not aggressive. This is a marathon, not a sprint.
We’ re also investing in our people. One of our engineers is taking his Master Locksmithing Exam in July, and we plan to roll out more training across the team. Ultimately, we want a company of fully qualified professionals, each as committed to quality and integrity as we are.
Marketing Strategy: Don’ t Put all your Eggs in One Basket
I’ m very passionate about marketing! It’ s a creative outlet in a world of drills and door frames and, for a long time, I did all the marketing myself, but now Sarah
heads up our marketing strategy. Social media, particularly Facebook, has been a game changer. It outperforms every other platform for us. But we never rely on just one thing. We use van signage, uniforms, leaflets, Google Ads, and old-fashioned word-of-mouth.
Have you heard of the Google Slap? Digital advertising is powerful, but the pricing is volatile. We’ ve seen Google click rates jump from £ 1 to £ 5 overnight. Facebook used to bring in 10 leads for £ 20 a day, now it’ s £ 200 for the same amount. That’ s why having a broad, multi-channel marketing strategy is key.
The Industry Needs Change
One thing I’ d change about the industry is the lack of regulation. There are too many stories of people being ripped off. I believe all locksmiths should go through mandatory vetting- background checks, product training, and standards for how they operate. This isn’ t just about locks
- it’ s about safety. When someone lets you into their home, they need to know they’ re dealing with someone trustworthy, professional, and fully trained.
Final Thoughts
Being featured in The Locksmith Journal is a full-circle moment. My dad reads it cover to cover, and our team follows it on social media. We’ re proud to share our story, not just as a business, but as a family. From a father and son on a five-day course to a team of 34 securing thousands of homes and businesses, SheffLOCK was built on trust, service, and the belief that doing things the right way still matters.
Check out our e-brochure: www. flippingbooks. co. uk / shefflock / mobile / index. html 0114 4426200 enquiries @ shefflock. co. uk www. shefflock. co. uk
JUNE 2025
15 locksmithjournal. co. uk