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NATIONAL HOME SECURITY MONTH home through a live viewing functionality with 1080p full HD images and enhanced night vision .
Whilst not every visitor to the front door is an unwelcomed one , the Smart Video Doorbell boasts two-way audio talk , allowing homeowners to talk to visitors from their smartphone – signalling to delivery drivers to leave a parcel with their neighbour or to tell a friend you ’ ll be home soon .
With additional monitoring features including human detection AI , vehicle , pet and package detection , this is a great solution for a 21st century home security upgrade .
Make more out of the ‘ outdoors ’ Whilst figures highlight that burglars often prefer gaining entry to a property via the front of a home , a recent report from ONS also made it clear that opportunists will scope out outdoor spaces for easy entry if the home lacks sufficient security measures .
With 26 % of burglaries gaining entry from the rear of a property 1 , homeowners should also be considering the outside of their property when it comes to an autumn home security update .
Whilst maximum security padlocks , such as Yale ’ s Maximum Security Hardened Steel Closed Shackle Padlock , are an effective solution to secure expensive garden furniture in sheds and outbuildings , smart security products are a particularly lucrative upsell for trade professionals looking to boost sales this season .
Included within Yale ’ s new smart security ecosystem , the Smart Outdoor Camera has been designed to protect homes , driveways and gardens , acting as a deterrent to unwanted opportunists . With 1080p HD image quality , alongside a 154 ° field of view , homeowners can monitor the security of their home and garden in an instant .
With motion triggered recordings to ensure any unusual activity is captured and enhanced and 6m colour night vision allowing homeowners to check in on their homes at any time of the day or night , an outdoor security camera is a worthy investment as the nights draw in , making them a key product category for the season .
Staying connected
With outdoor security cameras on the ‘ must-have ’ list for an autumn home security update , it ’ s also worth considering the wide range of smart home security products that are available that can help to boost a home ’ s protection , and , in turn , profits over this period .
When it comes to purchasing smart security products , customers are not only focused on improving the security of their homes , but also considering convenience and control .
Smart products are designed to make lives easier , and when products connect as part of a wider ecosystem , this offers further functionality for consumers looking to operate their smart products in one place . Trade professionals choosing which security products to invest in should also consider this , opting for brands that seamlessly connect to maximise on upselling opportunities .
Yale recently launched its new Smart Security Ecosystem to ensure trade professionals have a range of smart security solutions to suit all their customer needs . The products in the range can be offered as a package or individually to ensure advanced security and convenience to customers , with no subscription required .
When recommending an autumn home security upgrade with products from Yale ’ s Smart Security Ecosystem , not only will the trade benefit from stocking a well-known , longstanding brand in the security market , but Yale ’ s forward-thinking approach has ensured that all products work together through the Yale Home app .
This connectivity also allows for additional integrations and functionality via Yale ’ s wide range of smart security products including the brand ’ s popular Smart Door Locks and Smart Alarms , helping to encourage future smart adoption .
So , as you prepare to stock up for the season ahead , it ’ s certainly worth considering prioritising a good mix of smart and mechanical security products from a brand you and your customers can trust .
With figures highlighting that 41 % of Brits will choose a security product based on if it ’ s from a trusted brand 3 , it ’ s clearly a key consideration for those looking to improve their security protection this season .
trade @ yale . co . uk www . homesecuritymonth . com
2
The Office of National Statistics , Crime Survey for England & Wales , 2024 , 3 A poll of 2000 UK Adults ( Nationally Representative ) run by OnePoll , commissioned by Yale UK , 2022
OCTOBER 2024
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