NATIONAL HOME SECURITY MONTH
NHSM From
AN AUTUMN SECURITY UPGRADE TO ‘ FALL ’ FOR WITH RECOMMENDATIONS FROM NATIONAL HOME SECURITY MONTH
» COOLER WEATHER AND SHORTER days signal that it ’ s time for garden furniture to be put away , for heating to be in good working order and for key areas of the home to be well lit as the nights draw in . We often prioritise these changes as they impact our daily lives , whereas burglaries aren ’ t something the average homeowner will consider , unless they ’ ve been victim in the past .
But with recent figures from the Office of National Statistics ( ONS ) highlighting that 80 % of homeowners were emotionally affected following a burglary , and 42 % left feeling vulnerable 1 , home security should certainly be at the forefront of the minds of homeowners , particularly as the clocks go back .
With further statistics from the ONS highlighting that over 60 % of domestic burglaries occur from 6pm to 6am 2 when light levels are at their lowest , this autumn period is an ideal time for trade professionals to stock up on the latest home security solutions to cope with seasonal demand .
Karl Woolley , Head of Product Management at Yale Retail UK , shares the areas of the home and product recommendations that should be a priority for trade professionals looking to boost their home security sales this autumn .
Focus on the front door
The recent trend for ‘ fashionable ’ front doors has made homeowners conscious of the look of the entryway of their home , but often not the protection that it provides . According to statistics , in 73 % of burglary cases , criminals enter a property through the front door 1 , making it a prime suggestion for a security upgrade by trade professionals .
With front door security being the first line of defence for any home , it ’ s important to initially recommend a cylinder upgrade , as this can make all the difference in a burglary attack .
Offering the highest level of security for a cylinder , the Yale Platinum 3-Star Cylinder is an effective solution - a product designed to protect against a range of well-known burglary attack methods including anti-snap , anti-pick , anti-bump and anti-drill to name a few .
With the visible three stars on the front of the cylinder , signalling a high quality product to criminals , the Platinum 3-Star Cylinder has also achieved the TS007 BSI Kitemark , a seal of approval which symbolises a sign of quality and protection within the industry . Alongside Yale ’ s heritage and trusted name in security , it makes a great cylinder option for the trade looking to secure their customers ’ homes this autumn .
Alternatively , for homeowners looking to heighten their home protection in style , security and connectivity , a smart lock can offer an additional level of convenience and reassurance to customers . Smart locks , particularly those from trusted brands such as Yale , offer a high level of security protection and control for homeowners , allowing them to easily check in on the security of their home with just a tap of their smartphone .
One of Yale ’ s most popular smart locks recently had an upgrade . Whilst sleek and stylish , the Conexis ® L2 also provides heightened security having been awarded the BSI IoT Kitemark , signalling its ability to secure homes against both physical and cyber attacks .
Users can easily check on the security of their home via their smartphone at any time of the day or night , with the addition of granting virtual keys a great selling point for the modern-day homeowner .
With real-time notifications allowing users to stay in the know about their home security at any time of the day , trade professionals should consider stocking smart locks this autumn to ensure improved security and convenience for their customers .
Securing the smart way
Once a cylinder or lock upgrade has taken place , the trade can look at other ‘ smart ’ ways to boost security sales around the front door this season with additional smart security solutions .
With many homeowners leaving their homes unattended as they enjoy the season ’ s festivities , security cameras connected to a smartphone have become hugely popular in recent years . Smart security cameras allow homeowners to check in on their property remotely , offering them round-the-clock updates on their home security from anywhere at any time .
To make protecting the home even easier over the autumn , Yale recently unveiled its new Smart Video Doorbell , allowing homeowners to check in on their
Sources : 1 The Office of National Statistics , Crime in England & Wales year ending March 2024 ( released July 2024 )
26 OCTOBER 2024
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