The Lens Magazine 2019 THE LENS 2019 CCOMPLETE | 页面 6

ESSAY THE LENS THE LENS the fire is burning, and you don't want it to stop. But at some Are you in a relationship? STUDENT ICON brainstorming, you want to make Invest in content along the entire customer some quantifiable data to measure point everything will not go rosy as you want and at that Yes, I am in a relationship but I don't like talking about sure your topics will elicit journey value along with your qualitative moment, you need to exercise some level of patience so that private life with business. behavioral change in your You'll never earn brand attachment insights. Creating a solid you can understand what is really happening- brainstorm, How has it contributed to your growth as CEO of customers and convert them to your if you focus your content only on the measurement framework will allow ideate the whole concept of the idea, this will offer you an ATEWE? brand. If you have a goal to increase top of the funnel. Developing your team to create freely, optimize opportunity of getting to know how to do it better . For me, what has been the parameter for me in choosing a social shares, I suggest you content specific both to the channel strategically, and improve So who are your role models? partner so to say, business partner or relationship has been brainstorm content that will and the sales funnel stage will help relentlessly without having to My Role models are my Dad, another father figure to me is Mr. that you must partner with somebody that will contribute to invoke: Awe, Laughter, and you meet your audience's continually justify your spend or Tijani Ajara, Gbenga Afolabi, Lanre Adisa, Bolaji Alausa, the achievement of your dreams. So for me, relating my Amusement. expectations and emotions at a value to the organization. another person when it comes to patience, endurance just like relationship as it concerns the growth of ATEWE, my partner Tips for Content Creation in the specific point in time. By delivering Conclusion I mentioned, I think my Mum. is well aware of the kind of person I am, what I hope to Digital World relevant content at all points of the Content is the foundation of any If you are to start ATEWE all over, what would you do achieve, at what time I want to achieve it. In her own way, she Learn how your audience thinks, acts, and buying journey, you'll earn top-of- digital marketing strategy. better? is contributing towards achieving all these dreams and all. feels mind awareness and, over time, Without it, there would be a Starting Atewe all over, I will love to learn more than I did Do you know your audience? I mean build a brand with staying power struggle to attract the attention before I started. I wil love to commit more than I committed truly know? Understand their and raving fans. needed to collect leads and convert while I was learning because I discovered that even as at now, passions, desires, and tendencies? Stay on brand, always them into paying customers. we are still learning new invention, new software, everything Take the time to understand who Though content should be specific Content alone will do nothing to is coming new, but even at that, had it been then maybe as a they are, where they spend their to the channel it appears in, the improve your marketing results. result of the vision not being clear from the start, but if I will time online and offline, what stage in the buying journey, and the Pushing out content with no start ATEWE all over again, I think I will consider learning content they like to consume. Their target audience, it should never direction, no strategy, no purpose, more. hobbies, their values, their hopes stray from your main message or no goals, and no targeted audience and dreams, their fears and worries. theme. You don't have to go as far as will just end up wasting time and Your content and brand will be creating one concrete design money – even if your content is better for it. template to be used for each beyond incredible! Content needs a Develop channel-specific content channel, but be aware of the need to digital content strategy behind it to Take what you learned about your make your brand voice heard clearly truly have an impact on your audience's values, habits, and in everything you create. An easy audience, bottom line, and web content consumption preferences way to start is by repurposing a presence. Without that solid to find the best paid and earned great piece of content into different foundation, your blog posts, media opportunities available. formats for as many channels as articles, ebooks, web pages, guest Then, create dedicated content for makes sense, so your main message blogs, and more will go to waste. each channel, ensuring that content can really sink in. is relevant to the values and needs of Test and measure Bowale Odukale each audience segment. Carefully Before you begin creating content, [email protected] matching content to audience and agree on a measurement framework Content and Digital Manager channel will ensure you don't waste so you can judge success. Brand Verdant Zeal Marketing money on irrelevant loyalty and attachment are Communication Limited messaging—or, perhaps worse, notoriously "squishy" things to alienate anyone. measure, but you have to identify WWW.AMCOSMEDIA.COM 32 “ I like to manage my time and everything still bothers on planning. I think setting priorities is another key variable we have to consider as student entrepreneur. ” 21 WWW.AMCOSMEDIA.COM