The Lens Magazine 2019 THE LENS 2019 CCOMPLETE | Page 5

FEATURE
THE LENS
THE LENS
Goodbye Mum
Offorjamah Ogonna
CENTRALITY OF
CONTENT
CREATION/
MARKETING
IN THE DIGITAL
MARKETING
ESSAY
They not only entertain; they provide already seeing strong results. Back
instructional videos from GTBank. then, there were around 10,000
All day I dream about soccer employees in the Adidas LinkedIn
standout content marketing, and community – which happens to be
Adidas is a brand that keeps it GamePlan A's most important
coming – not just for its customers, distribution channel. Today, that
but its internal community, as well. number has grown to more than
In 2016, the company launched 33,000, along with 673,000 general
GamePlan. followers.
The new strategy is
INDUSTRY
I
t is no secret that in today's
world, the market is
fragmented and competitive
and as this, various brands around
the globe are in search of the most
creative ways of conveying their
messages and stories. Sharing
compelling images to the social
media or writing blogs to civilize
their brand, many enterprises in
various industries are on the look-
Y I was senseless. You called the interview, when papa gave up me. I lied that I was using it to cut audience – through content me a bastard. You told me that there the ghost or when I scored 250 in onions. I wanted to use the knife marketing. isn't anything worthy in me. You JAMB, if you can't, I do very well. again, but mummy, you came in and Some brands that have perfected said I was an unfortunate child. You asked me if those that scored I lied that grandma told me to bring the art of Content Creation Mum, do you remember? It was 300 in JAMB used charm. it. You noticed nothing. Let's examine some Nigerian brands How to get started with content your product that is uniquely suited
when I 'pooed' on my body, when I You know, I actually thought of Now, I'm with the rope. If anyone that have succeeded in using content creation to accomplish their goals? What do
stole meat from the pot, when I lost these things, and it was very true. I sees me, I will say it's for the goat; creation to attract customers. First, Set some goals and like in every they care about? Who are they?
my transport fare, when I came 2nd am all that you said I was: useless, when no one is around, when no one GTBank is an outstanding brand business class, your goals should be There's so much you can do with
in class, when I didn't answer senseless, a bastard, worthless, will be watching. I will be the goat making waves with video content SMART: specific, measurable, content to give users a better
Pastor's question, when I didn't everything just as you said it. I in the rope. I'm going to miss you, marketing among Nigerian banks. achievable, relevant, and time- experience, and it's not just about the
greet grandma, when I slapped Chi- wonder why I still exist. Why did mum. Don't worry, I won't tell dad With the launch of NdaniTV, they bound. The goals you should really actual content. How you produce it
chi, when I failed the WASSCE you give birth to me? I believe you anything. have been able to gain attention and consider are those of your audience: matters, as well. You need
exams, when I didn't get admission when you said my life is cursed and strike interest of viewers using What content will appeal to your information about your persona to
when I failed the interview, when, that I was not meant to be. series and T.V. programs. audience? What is it about brainstorm content ideas. When
ou asked me why I was papa gave up the ghost or when I That was why I wanted to use the out for fresh ways for effectively
useless. You asked me why didn't get admission, when I failed knife. But grandma bumped into engaging with their desired target
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