The Lens Magazine 2019 THE LENS 2019 CCOMPLETE | Page 15

THE LENS
INTERVIEW
not about sounding American. You must try as much as so much information in your head from studying a lot, people
possible to command. If you're speaking Yoruba, makes sure are looking for that one line that you will say that will make
you know all the Yoruba proverbs, know all the dialects. people know that you are seasoned. You have to be always
What is the skill set a new generation of Print Media ready even when you are woken up from a slumber. That is
personalities must have to fit into the landscape? what being extemporaneous is about.
The skill set someone needs to get into the industry is first What is your message to upcoming content creators in the
identifying that you have a little bit of passion for it even Print Media industry?
when you have the talent. If you have the talent but you lack Do not aspire, just do. You cannot aspire to be like me, except
passion, you can never go far in broadcasting so you need that you want to be a low version of me because I can't say that I
passion. Then, you must have some form of talent. You can't am an accomplished man yet. If you aspire to be me, relatively,
just wake up and delve straight into broadcasting. you want to be nothing. So, do not aspire to be Frank Edoho or
Sometimes, you might like to be a broadcaster but you are not anybody else. Growing up, I wanted to be like Cyril Stober or
meant to be a broadcaster. So, you have to find out your John Momoh and other greats. Midway, I realized that if I use
vocation. Listen to the BBC which is the pinnacle of these people as my standard then I can never be above them. If
broadcasting, listen to Voice of America so you know what you put something as a standard, you can never rise above
broadcasting really is. When you understand the basics, you that standard because you cannot even accomplish that
can then shape yourself into what and who you want to be. standard. Why don't you aim higher than that standard? You
But basically, you need some form of talent and a lot of can get inspiration from everyone but you do not need a
passion. mentor. Let your intellect be your mentor. Your intellect will
What are the prerequisites for content creation in give you the creative juice you thirst for. I laugh when people
broadcast media industry? say they need jobs? People think the world is so hard but you
There are no prerequisites. If you create content, you do not have to keep yourself safe from the difficulty posed by the
know how the public will react so how will you be so sure of world and that is following your passion. If you keep going
what the public will like to get success through that content? irrespective of whether you make money in the beginning or
So, you have to create a lot of content, a variety of them, bring not, you will get there. Keep trying. The worst thing anybody
all out and one will be a sure hit. There is no prerequisite as can tell you when you approach them is NO. That should not
there are many things. deter you from creating the best content. Efficiency is needed.
What is the most important skill to a Print Media content You must always be on time and you must provide.
creator, and why?
Continuity. You have to be extemporaneous. When you have
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