The Lens Magazine 2019 THE LENS 2019 CCOMPLETE | Página 14

INTERVIEW
THE LENS
THE LENS
Eight Questions
INTERVIEW
Eleven Questions
With
With
Frank Edoho
F
Gidado Shuaib
rank Edoho was the host of Nigeria's edition of “Who Wants of high demand. You will see Nigerians at various
To Be A Millionaire.” He has been nominated and won a junctions reading updates, the need to create something
number of awards including the Youth Ambassador award by unique out of stories takes lot pf creativity. We spend a
Fly Networks, the Male TV Presenter of the Year by Nigeria Kids Choice lot preparing just a story, we spend a lot on magazines
Awards and also the Best TV Presenter for the year 2006 at the City production and still spend a lot on our workers' welfare.
People Magazine Awards. Funding apart from creativity is also another issue.
After graduating, he was employed as an editor, news producer and
This is 2019. How is the Print Media industry fairing?
presenter at DBN Television. The print media has become very worrisome in terms of
He commenced his broadcasting career as a presenter on a entertainment development, lack of patronage, the advent of
show on Cross River Broadcasting Corporation. He anchored the show on Radio; Cross river broadcasting cooperation and I wasn't “Breakfast Television” for three years at NTA Channel 9 in Calabar. He paid. Then I delved into TV in '93, I still wasn't paid till I later got a job with Metro FM 97.6 where he anchored radio shows like graduated. When I graduated in 1998, I came to Lagos 1999, I Cruise Control, A.M Lagos and Masculine Line. He has also performed a worked with DBN TV and I earned less than N10,000 a number of voice overs for radio ads and radio jungles for companies like; month. Then I went to Radio Nigeria, that's Metro FM, I was Gidado is the organiser of the annual campus journalism awards. papers online than buy with their money. Many have
Vogue Fruit Juice, First City Monument Bank, Unilever Nigeria Plc, there for 4years, from 2000 to 2004 and my salary was As a veteran content creator, what does it take to get seen papers majorly at stands but read only to argue not
International Bank Plc and Elizade Toyota to mention a few. N17,000 per month. So, remuneration is the problem. this far and beyond? to patronise. The content of some print media houses
As a veteran content creator, what does it take to get this This is 2019. How is the Broadcast Media industry fairing? To go far, you first need to understand why you want to have become adulterated with political influence and
far and beyond? I don't like talking about Broadcast Industry, especially go into such. You need to understand if you would be this is in the bid to remain relevant in the face of
It takes a lot of training, a lot of practise. My attainment in the during interviews but when I'm with colleagues, I do talk. able to go through the pressure associated with transformation of media. This and many more have
Broadcast industry to me is not an achievement. I have always The reason is that I'm not really happy with what's going in creativity. Would you be willing to get more become issues we are facing/have faced as a country.
aspired to do more. I haven't really been versatile. I would say Broadcasting. It's more about how you sound, no substance, knowledge? These are important question you need to What are the new frontiers of the Nigerian Print
I've not attained anything yet but to get here anyway, you no learning. They don't learn, they just go there, do what they ask yourself before venturing into content creation. It Media industry?
need to be hardworking, always studying, always learning want to do, talk how they like. They don't stick to the tenets takes a lot of efforts and willingness to sacrifice, you The Nigerian Print Media industry is home for special
every day, not relenting and before you know it, when the of broadcasting. They don't learn from the masters of must be ready to make those sacrifices at times it might and in-depth reporting, they go an extra mile in building
success comes, you won't even recognize it. You would have previous years. even appear as if you are not being appreciated but you up stories and reports, you can't take it from the
indulged yourself in so much hard work that when the Does Language matter? just need to set a high target for yourself and make sure newspapers and magazines that they are key for
benefits start reaping off, you will relax and know that you're Yes, it matters. If you're speaking English, you must have you try to reach it. qualitative journalism.
getting somewhere. But you will not be content because impeccable command of English. You can't speak "is" and What has been the biggest hurdle in your journey to What is the skill set a new generation of Print Media
you're still learning more. That's what it takes to get there. "was". Those days are gone because probably people don't creating awesome contents in the Print Media personalities must have to fit into the landscape?
What has been the biggest hurdle in your journey to have dictionary then to check what someone has said but industry? Use of Technology tools, ability to gather news through
creating awesome contents in the broadcast media now you have your phone, just Google it and you see the Creating unique ideas out of stories. People want to social media, data and fact checking ability.
industry? meaning of your word instantly. Times have changed. You read interesting pieces but what we go through is not Does language matter?
Of course, it's remuneration. Payment. I started broadcasting must have impeccable command of English, impeccable something that we always want to share. The Yes, language and tone of content is as important as
in 1991 in Calabar. I was presenting a weekly 1hour program knowledge of the subject and impeccable articulation. It's expectations around a story has also become something content itself.
WWW.AMCOSMEDIA.COM
40
G
13
technology has made things very difficult. The fact that
idado Yushau Shuaib is the Editor-In-Chief of government can clamp down on the print media and
Youths' Digest Magazine, writer, Mass also gag the source of revenue in form of adverts is
Communication Graduate of Baze University. another basic issue. Many Nigerians also prefer to read
WWW.AMCOSMEDIA.COM