The Journal of mHealth Vol 1 Issue 6 (Dec 2014) | Page 35

Philips and Breast Cancer Care Partner to Launch Breast-Check App
smart phones to manage their lives.
Someone better than me once said
"the mobile phone is the new remote
control of life" and they are right - it
is becoming exactly that.
The over 65's, in the US, is the fastest
growing sector for tablet purchases
in the US and given that, now, around
90% of all phones shipped by telecoms providers are smart phones, at
some level we should be taking this

opportunity and really making the
most of it.
Yes, patients may need some training
and some help with these systems
until they get comfortable but instead
of asking patients to take on bits of
large, poorly designed equipment
and then tether themselves to it with
wires or broadband why don't we let
patients us the device they already
have in their hands, that they chose

and liked, and take them on a journey
which helps them use mhealth and all
of its virtues to deliver a better quality health provision for themselves,
in their own way, on their own terms,
and with their own devices.
I am hoping that sometime soon
when I visit another conference we
might have put some of these myths
to bed once and for all! n

Philips and Breast Cancer Care Partner
to Launch Fully-Interactive BreastCheck Application
Philips, in conjunction with the charity Breast Cancer Care, has
recently launched an updated and fully-interactive version of
their innovative Breast Cancer Care mobile app.
The updated app builds on Philips commitment to raising
awareness of breast cancer, by providing trusted advice whilst
making it easier for women to identify areas of concern. It also
forms part of a wider strategy by Philips to continue to deliver
market-leading innovation, with Oncology and the prevention,
diagnosis, and treatment of different cancers forming a significant area of focus for the company.
Breast cancer is the most common form of cancer in the UK
with around 55,000 people diagnosed each year. Early detection and diagnosis can save lives and potentially leads to better
treatment outcomes. Knowing that many detections start with a
self-examination, the Philips Breast Cancer Care app is designed
to take the user through the process with simple, easy-to-follow,
instructions whilst providing vital education to encourage regular checks and to help users become more breast aware.
Alwena Hall, Marketing Manager for Philips Healthcare UK
comments, “Philips is dedicated to empowering patients so that
they can positively manage their health. Our updated app makes
it easier to check for symptoms on a regular basis, to help protect breast health, and our technology provides increased comfort and confidence for people who may be undergoing breast
cancer screening.”
The aim of the app is to get people to think about each different potential symptom, and to consider whether they may have
a problem in that area. I Ёݥ