The Journal of mHealth Vol 1 Issue 2 (Apr 2014) | Page 16

Industry News

MEDSEEK Goes Mobile by
Partnering with Tactio Health
Group
Tactio Health Group, a provider of science-based mobile
apps for healthcare consumers to track their health and physical activity, and MEDSEEK, the only provider of a strategic patient influence platform, have announced that they will
partner to help healthcare providers better engage patients
in keeping track of their health anywhere and anytime using
their personal smartphones and tablets, along with popular
off-the-shelf connected health devices.
As healthcare moves away from almost exclusively physical to
numerous virtual online and mobile touch points, hospitals
today are facing a challenging transition in the way they interact with consumers. MEDSEEK is bridging the gap by helping hospitals and health systems better predict the needs of
individuals, convert high value prospects into loyal patients,
and empower patients to make better health-related choices
so they can live longer, healthier lives.
“By reaching patients on their smartphones and tablets, MEDSEEK gives healthcare organisations a new way to engage
with patients, deliver just-in-time health coaching and further
influence decisions that positively affect patient outcomes
and costs,” states Kyra Hagan, Senior Vice President of ProdContinued from page 13

improves on the framework of the
Food and Drug Administration.”
The bill proposes that the burden of
regulation should be reduced, suggesting that the responsibility of establishing a risk-based regulatory framework
should lie with The National Institute
of Standards and Technology. This
has been seen by many as a first step
towards the introduction of standards
based regulations that will essentially
require a certification process for digital health solutions, potentially a costly
and prohibitive option for start-ups
and small-scale suppliers.
The proposed bill has already

14
April 2014

uct Management and Marketing for MEDSEEK. “Partnering
with Tactio provides an additional avenue to help healthcare
organisations embrace and reinforce patients in their efforts
to better self-manage, which is the silver bullet for improving
population health. Our partnership will provide a cost-effective and consumer-friendly way to bridge the information gap
that exists today between physical encounters, enabling providers to have more meaningful, data-informed conversations
with patients about how they are doing between visits and to
help reinforce healthy behaviours that are important for them
to achieve their personal goals.”
“Together with MEDSEEK, patients can now enjoy tracking their health and active lifestyle on their iPhone, iPad and
Android d ]