The J Mag Debut Issue TheJMag Debut Issue | Page 45

Diamonds A natural diamond is an enduring symbol of love and commitment and Forevermark, the brand from De Beers Group, is here to help you select the right one for you this festive season! pear, and emerald are some of the most popular. Cut is also the factor most involved in the sparkle of a polished diamond. Cut shows the brilliance, fire and scintillation of a diamond. When buying a Forevermark diamond it is helpful to know about the 4Cs – the universal diamond grading system. Cut, color, clarity and carat are some of the traits that give a diamond its unique personality. Diamonds occur naturally in all colors of the rainbow. Polished diamonds are graded for minute variations in depth of color, from ‘colorless’ to ‘light yellow’ and ‘light brown.’ This is known as the D (‘exceptional white’) to Z (‘tinted color’) color scale. Forevermark inscribes diamonds from D to L colors as well as all fancy colors. However, it is important to remember that the 4Cs are only four of the many characteristics of a diamond and that no two diamonds are the same, even if they share the same 4Cs. Every single diamond is a unique, inimitable miracle of nature. You can be assured any Forevermark diamond you choose, goes beyond the 4Cs and will be beautiful because it has been individually selected to receive the Forevermark inscription by our experts, who are backed by 130 years of diamond expertise. Carat is a measure of weight. One carat (1 ct) equals 0.20 grams and is divided into 100 points. Forevermark diamonds are available in 0.08 carat and larger. Cut refers to the shape of the diamond. Round, princess, cushion, oval, marquise, Clarity measures a diamond’s purity. Clarity refers to how free a diamond is from tiny naturally occurring characteristics, blemishes and inclusions. Only diamonds with Clarity grades from Flawless to SI 2 are eligible for Forevermark, and Forevermark only selects those diamonds in which the inclusions do not interfere with the beauty of the diamond. While you can have confidence that every Forevermark diamond is beautiful, rare and responsibly sourced, Forevermark provides the added assurance of a certified grading report. This report presents an accurate blueprint of the Cut, Color, Clarity and Carat of each Forevermark diamond, maps the exact qualities that make the diamond one of a kind, and confirms that it is natural and untreated. An exclusive knowledge sharing series from Forevermark www.forevermark.com