Diamonds
A natural diamond is an enduring
symbol of love and commitment and
Forevermark, the brand from De Beers
Group, is here to help you select the right
one for you this festive season! pear, and emerald are some of the most
popular. Cut is also the factor most involved
in the sparkle of a polished diamond. Cut
shows the brilliance, fire and scintillation of a
diamond.
When buying a Forevermark diamond it
is helpful to know about the 4Cs – the
universal diamond grading system. Cut, color,
clarity and carat are some of the traits that
give a diamond its unique personality. Diamonds occur naturally in all colors of
the rainbow. Polished diamonds are graded
for minute variations in depth of color, from
‘colorless’ to ‘light yellow’ and ‘light brown.’
This is known as the D (‘exceptional white’)
to Z (‘tinted color’) color scale. Forevermark
inscribes diamonds from D to L colors as
well as all fancy colors.
However, it is important to remember
that the 4Cs are only four of the many
characteristics of a diamond and that no two
diamonds are the same, even if they share
the same 4Cs. Every single diamond is a
unique, inimitable miracle of nature.
You can be assured any Forevermark
diamond you choose, goes beyond the
4Cs and will be beautiful because it has
been individually selected to receive the
Forevermark inscription by our experts,
who are backed by 130 years of diamond
expertise.
Carat is a measure of weight. One carat
(1 ct) equals 0.20 grams and is divided
into 100 points. Forevermark diamonds are
available in 0.08 carat and larger.
Cut refers to the shape of the diamond.
Round, princess, cushion, oval, marquise,
Clarity measures a diamond’s purity. Clarity
refers to how free a diamond is from tiny
naturally occurring characteristics, blemishes
and inclusions. Only diamonds with Clarity
grades from Flawless to SI 2 are eligible for
Forevermark, and Forevermark only selects
those diamonds in which the inclusions do
not interfere with the beauty of the diamond.
While you can have confidence that every
Forevermark diamond is beautiful, rare and
responsibly sourced, Forevermark provides
the added assurance of a certified grading
report. This report presents an accurate
blueprint of the Cut, Color, Clarity and Carat
of each Forevermark diamond, maps the
exact qualities that make the diamond one
of a kind, and confirms that it is natural and
untreated.
An exclusive knowledge sharing
series from Forevermark
www.forevermark.com