The Insider's Guide To Selling Your Home By Owner- Rocio Fausto I | 页面 85
Use special lettering sparingly. You’re going to want to
include:
Price
Number of bedrooms and bathrooms
Street address
Square feet
Special features, such as hardwood floors or a finished attic
Also, avoid too many abbreviations, as this can be
overwhelming as well as confusing.
When you get ready to place your ad, ask your newspaper
personnel when most other real estate ads are heavily
incorporated into the paper. Most often, this will be on the
weekends.
Shoot for that same time frame for your ad to run. Most
home buyers are going to know when the real estate ads are heavy
as well, and that is when they’re going to be looking.
Keep in mind that placing this kind of ad can be tricky.
Even saying something that seems harmless like, “A nice home in
a Christian neighborhood,” can get you into tons of trouble.
Federal fair housing laws are pretty strict about how you are
allowed to market your home, and anything that could be
considered discriminatory is dangerous - even if you mean
nothing harmful by it. Nothing in your ad should even allude to
discrimination against potential buyers based on:
Religion
Race
National origin
Color
84