The Insider's Guide To Selling Your Home By Owner- Rocio Fausto I | Page 84

buyers. These warranties are purchased by you, the seller, at the
close of your property.
Most often, a basic package is below $500 and guarantees a
number of different home features for a year. These could include
major appliances, electrical, plumbing, and heating and air
systems, among other things.
You’ll want to really research and understand what you’re
getting, because there are all sorts of home warranty packages
available. Having the one you’ve chosen on hand while showing
your property can really put your potential buyers at ease.

Step 2: Marketing your home.
Marketing is not easy, nor is it necessarily cheap. The main
reason you probably have chosen the FSBO route is to save
yourself a good bit of money, so you’re going to want to heavily
consider your marketing strategy.
There are all kinds of tools at your disposal, from the
traditional signage to information packets to internet listings.
You’ll want to set a budget for your marketing, and stick to it.
This is where a realtor really does come in handy. I think
you’ll probably be quite surprised at how much time, money and
effort it takes to make effective marketing happen.
Old Fashioned Newspaper Ads. Sometimes, the old tried
and true methods still work, and newspaper ads do. Most of the
time, a classified ad is priced based on the number of lines or
words that is being published.
There are also extra charges for photos and special lettering
such as bold and italics. That’s why you’re going to want to get to
the point quickly in your ad, but also add enough insight to hook
prospective buyers.
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