The Insider's Guide To Selling Your Home By Owner- Rocio Fausto I | Page 7

houses as possible to that potential buyer.
They flood the buyer with options, hoping he will bite. At
the same time, they don't understand what the buyer is looking
for, so they are unable to deliver.
Let's look at an example of how the process typically works.
In this example, a Realtor has a potential buyer who tells him he
wants to buy a 3 bed/2 bath house in a specific area. He is willing
to spend around $200,000 dollars.
The Realtor will stop right then and print out every listing
that meets that description. He will also print out some listings
that come close to meeting that description. They might not have
3 bedrooms or they might be slightly over budget.
He takes his client out and they go from one house to the
next. The buyer might see a ton of houses, but in most cases, he
won't be interested in any of them. None of them has that special
something that he wants in a house.
The buyer will have to go on several outings to find the
perfect house. This leads to a lot of wasted time for the buyer and
the seller.
In fact, most buyers end up seeing anywhere from 20-50
houses before they make a purchase. If the buyer looks at 30
houses and each seller wastes 3-4 hours per showing, then that
buyer will end up wasting 90-120 hours of his time and the
sellers' time.
So many of these hours could be saved if sellers learned
how to qualify buyers ahead of time. Then, buyers could look at
listings and know if they wanted a particular property
immediately.
They would not go out to the property if they didn’t want it.
If you were the seller, you would not have to prepare your house
for a buyer who wasn't going to make a purchase.
Instead, you would only prepare your home for buyers who
were interested in your house. You would cut down on the
number of showings, but each showing would have the potential
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