Chapter 4
How To Negotiate The Highest Sales Price For Your Home
I’ ve got Bad News …. And Good News:
First, the Bad News. There is a good chance that the buyer of your home will be a great negotiator.
If you don ' t know anything about negotiating, then you risk getting taken advantage of by them.
Now for the Good News. This book reveals how an average negotiator can avoid being taken advantage of by a better negotiator.
There are two things that determine who wins a negotiation.
� The motivation of the people negotiating. � How skilled they are at negotiating.
Here is a story that is played out every day, all across America. This happens over and over again.
There is a good chance it could happen to you.
A seller is selling his home. He is an average negotiator. Not that great. But, not horrible either.
Unfortunately, he is a motivated seller. 40