WHAT
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Just what are Gen Y’s most defining characteristics?
Listed below are a some of the key characteristics for Millenniams which you are going to find are in stark contrast with other generations in the marketplace and society.
Gen Y often has a feeling of entitlement. However, it is not true for everyone in this generation. In fact, we are starting to witness a disconnect between the Gen Yers who have their stuff together and those who are struggling to get traction.
Gen Y is NOT tech-savvy. YES NOT tech-savvy, they are tech-dependent. Gen Y often don’t know how technology actually works, only that we can’t live without it.
Gen Y loves instant gratification and are notorious for not being able to wait in line—especially when getting Starbucks coffee!
Gen Y is known for having big expectations but not always knowing or valuing the steps involved to reach those expectations.
EXTRA CREDIT: Think about these two BIG questions:
How in the world did Gen Y get this way?
What does this mean for our future and your business goals?