The Indian Business Owner TIBO Magazine - Volume 001 | Page 16

3 Keys To Social Media
Management
Social Media can be daunting. Where to start and
what to post are some of the simple struggles while
staying on top of multiple platforms can prove to
be difficult for the small to medium business owner.
With so many people on social media, it seems
inevitable that we as business owners need to have an
online presence. To many this means just having a
social media page but it needs to go further than that
to prove effective in today’s digital world. Here are
three keys to managing your businesses social media:

1. Content
The most difficult component of managing social
14 |TIBO Magazine - Fall 2016

media is the Content. You may have heard before
that “Content Is King” and it holds true. Many
businesses think that just posting anything is good
content because they’re maintaining presence. This
is a false sense of security. Content matters and
should be used to achieve the goal that you have set
out for your business which is usually contributed
to increasing the bottom line. With that in mind,
generate content that will engage your social
community and trigger a response. Review past posts
and see where you have increased responsiveness.
This will help you in generating future content of
similar nature that will increase the consistency of
those responses.

2. Consistency
Consistency is a major key. Perhaps the component
where most businesses fall flat and go stale. The
absolute worst thing you can do is be inconsistent.
Imagine if Coca-Cola advertised once a week. Now
imagine what that would do to their sales. The
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