The Indian Business Owner TIBO Magazine - Volume 001 | Seite 17

same is true for social media and constantly posting
content is important to maintain your relevance in
your market. Our small & medium business is neither
Coca-Cola nor do we have that massive of a spending
budget but being involved in your clients’ daily
feeds keeps you as a key resource for your product
or service. Be consistent and do not give up if your
initial response is not what you anticipated. Stick with
it and it will be rewarding.

3. Responsiveness
We discussed earlier how you want to create
content that encourages responsiveness from your
clientele. It is equally your responsibility to address
those responses. If someone makes a comment on
something you post, respond and in a timely manner.
The worst thing you can do is not respond and if
you take too long to respond, that is a potential lead
that could be lost. Keep in mind that these responses
are also Content. They need to be well articulated
and that holds especially true when responding to
15 |TIBO Magazine - Fall 2016

an irate or negative comment. Be Consistent with
your responses to these sorts of comments as well.
Professionalism will be duly noted by the social
community.
These 3 components should create a general guideline
on the steps that are necessary to take to manage your
businesses social media. While they provide a general
idea, adapting it to your needs and customizing it for
your business is what will prove the most useful.

Terry S. Samra
Founder &
Creative Director of
Punjabi American Media
tsamra@
PunjabiAmericanMedia.com

www.TIBOmagazine.com