Marketing
Challenge
This past December every Pi Sigma Epsilon chapter was invited to submit a tactical marketing plan outlining how they inteded to market Outski and motivate the largest number of qualified individuals to sign up for an Outski account, both on and off campus.
From the plans submitted, Outski intends to review and select a minimum of ten finalist chapter who will recieve a $2,500 marketing budget in order to execute that plan, and will compete for the top three cash prizes: $10,000 first prize, $3,500 second prize and $1,500 third prize. Zeta Rho has decided to take on this challenge and intends to win the first place cash prize of $10,000.
Our team is made up of Project Managers Mariah Burgess '14 and Rosangela Altamirano '14 and Sector Executives Adam McGarry '15, Evan Reseska '15, Kiersten Photiades '14, and Cristina Degaetano '15.
Kiersten Photiades '14, and Cristina Degaetano '15. Our tactical plan includes various marketing segments including online, video, guerilla and social media marketing as well as word of mouth. The tactical plan is due on on February 11, 2014 and finalist will be announced on February 18, 2014. In order to qulify for the grand prize, we must sign up at least 1,000 unique users by May 2, 2014.