Dollars & Sense ... cont. from 35
of implementing a referral program,
there are two fundamental issues
worth considering: 1) the risk a customer is taking in making a referral
(i.e., they’re putting their reputation on
the line for you), and 2) offering a reward with true value. If it’s just more of
your product or service, that may not
be enough to tip the ‘risk vs. reward’
scale, but if you’re offering the latest
iPod or cool gadget, it may have greater
appeal. If you have a stationary store
and you’re offering $1,000 in supplies,
that may help your business customer.
You need to determine what will mean
the most to your customer base
No matter what you choose, start
small and develop a prototype pro-
gram. Test different rewards to determine the reaction you get and build on
the positives.
Discount Groceries
Forks County Line
With locations in Shipshewana and Middlebury to serve you best.
On the north edge of town, in Shipshewana
North Village just east of State Road 5
On the east edge of Middlebury
at 508 E. Warren Street
Hours: Mon.-Thur. 8-5:30, Fri. 8-7:00, Sat. 8-4:30
The Topeka Area Historical Society Presents:
Dinner with Mr. Lincoln
Chicken & Swiss Steak Dinner • November 15, 2011 at 6 pm
Eden Worship Center • 4095 S 900 W • Topeka, IN
Childen (2-10 years) $8 • Adults $13
Tickets must be purchased in advance, to order call 260-499-0126
Send your check to Topeka Historical Society • P.O. Box 33 • Topeka, IN 46571
Fritz Klein is one of the nations foremost Lincoln presenters. He lives in Springfield, Illinois and
works with the Lincoln Institute. You don’t want to miss this evening with Mr. Lincoln!
Sponsored By:
Topeka’s
Topeka
Deisler Chiropractic
Health & Wellness
pg 36 · The Hometown Treasure · Nov. ‘11
Hardware
In Topeka